{"id":29699,"date":"2018-01-23T18:28:55","date_gmt":"2018-01-23T22:28:55","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=29699"},"modified":"2018-01-23T18:28:55","modified_gmt":"2018-01-23T22:28:55","slug":"make-sure-get-click-not-miss","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2018\/make-sure-get-click-not-miss\/","title":{"rendered":"Make Sure You Get A Click Not A Miss"},"content":{"rendered":"<p>Online customers can be very fickle, and there are a whole number of reasons why a customer might choose to not click on your website or buy your product online. It could be something as small as the wrong picture to an issue as great as finding an aspect of your website offensive. There\u2019s no way to tell what\u2019s going to happen regarding a potential sale and that\u2019s a problem. If a customer doesn\u2019t click, you\u2019ve just lost a potential purchase, and if that happens too frequently, it will bring the profitability of <a target=\"_blank\"a target=\"_blank\"a target=\"_blank\" href=\"https:\/\/www.andysowards.com\/blog\/2018\/basics-business-fundamental-covered\/\">your business<\/a> into doubt. So, how do you make sure that customers do click as much as possible? <\/p>\n<h3>Discover How Right Now<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2018\/seo-e-commerce-website\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Make-Sure-You-Get-A-Click-Not-A-Miss-2.png\" alt=\"Make Sure You Get A Click Not A Miss 2\" width=\"760\" height=\"400\" class=\"alignnone size-full wp-image-29703 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 760px; --smush-placeholder-aspect-ratio: 760\/400;\" \/><\/a><br \/>\n<em>How To Do SEO of an e-Commerce Website<\/em><\/p>\n<p>One of the best ways to make sure that a customer clicks or buys is to use a call to action or rather multiple calls to action on one page. Calls to action are direct commands to the customer that pushes them to do something or even to another section of your site. Some people get calls to actions completely wrong. So, you might say \u2018you could find out more on\u2019 which is giving the reader a choice. Instead, a call to action would be \u2018Find out more on.\u2019 You see, it\u2019s more authoritative and gives the reader a direct instruction. It won\u2019t always work, but if they read enough calls to action, then readers often do get the inkling to follow the command given. <\/p>\n<h3>Exciting, Immersive, Dynamic<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2017\/dynamic-elements-landing-pages\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Make-Sure-You-Get-A-Click-Not-A-Miss-1-1024x543.png\" alt=\"Make Sure You Get A Click Not A Miss 1\" width=\"1024\" height=\"543\" class=\"alignnone size-large wp-image-29704 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/Make-Sure-You-Get-A-Click-Not-A-Miss-1-1024x543.png 1024w, https:\/\/www.andysowards.com\/blog\/assets\/Make-Sure-You-Get-A-Click-Not-A-Miss-1-768x408.png 768w, https:\/\/www.andysowards.com\/blog\/assets\/Make-Sure-You-Get-A-Click-Not-A-Miss-1.png 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/543;\" \/><\/a><br \/>\n<em>Dynamic Elements For Your Landing Pages \u2013 Yes or No?<\/em><\/p>\n<p>You do need to make sure that your website is more interesting than the standard WordPress blog. There are various ways to do this. A lot of websites now use introductory videos. These can give a visitor a quick overview of the site or can give the user an introduction to the business owner. Either could make them more interested in buying from the business. <\/p>\n<p>You could also think about using a moving background for the website page. This is a great way to draw attention and looks incredibly unique as can be seen on sites such as <a target=\"_blank\"a target=\"_blank\"a target=\"_blank\" href=\"https:\/\/movingbitsonline.com\/\">movingbitsonline.com<\/a>. If you use a marketing design like this, your website will look professional, and customers will be interested in buying. <\/p>\n<h3>Keep Them Coming Back<\/h3>\n<p><a href=\"http:\/\/infinigeek.com\/freelancers-find-slows-business\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Make-Sure-You-Get-A-Click-Not-A-Miss-3-1024x576.jpg\" alt=\"Make Sure You Get A Click Not A Miss 3\" width=\"1024\" height=\"576\" class=\"alignnone size-large wp-image-29702 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/Make-Sure-You-Get-A-Click-Not-A-Miss-3-1024x576.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/Make-Sure-You-Get-A-Click-Not-A-Miss-3-768x432.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/Make-Sure-You-Get-A-Click-Not-A-Miss-3.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a><br \/>\n<em>Freelancers, Find Out What Slows Your Business Down<\/em><\/p>\n<p>You may want to invest in some form of retargeting. Sometimes, you won\u2019t get the customer the first time they visit your site, but that\u2019s okay. You just need to make sure that they return and you can do this with retargeting. <a target=\"_blank\"a target=\"_blank\"a target=\"_blank\" href=\"http:\/\/www.digitaljournal.com\/pr\/3630349\">With retargeting<\/a>, once a customer has clicked on your site, it will appear on every site that they go on. This is a great way to remind them that your site is still out there and get them to return, perhaps advertising a product or deal that they won\u2019t be able to resist. <\/p>\n<h3>Content That Kills<\/h3>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Make-Sure-You-Get-A-Click-Not-A-Miss-4.jpg\" alt=\"Processed with VSCO with kp8 preset\" width=\"600\" height=\"400\" class=\"size-full wp-image-29701 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><br \/>\n<em><a target=\"_blank\"a target=\"_blank\"a target=\"_blank\" href=\"https:\/\/www.pexels.com\/photo\/app-background-blur-business-545331\/\">Image Source<\/a><\/em><\/p>\n<p>Finally, there\u2019s a saying that content is king and this simply means that it is an incredibly important part of your business marketing campaign. With the right content on your site, customers will stick around and will come back either after or before a purchase. You can learn how to write quality content on <a target=\"_blank\"a target=\"_blank\"a target=\"_blank\" href=\"https:\/\/blog.kissmetrics.com\/ingredients-of-great-content\/\">kissmetrics.com<\/a>. If you deliver quality content that is relevant to them, you will always get the click and avoid the miss. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online customers can be very fickle, and there are a whole number of reasons why a customer might choose to not click on your website or buy your product online.<\/p>\n","protected":false},"author":1,"featured_media":29702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[175],"tags":[5904,1146,102,116,7143,5891,7400,5438,5439,8388,571,5437,6004,8389,333,6693,2794,1011,8390,5806,251,5892,218,8391,6415,2244,8392,8394,5893,984,3717,8393,5879,21,98,220,7687,8395,5880],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make Sure You Get A Click Not A Miss<\/title>\n<meta name=\"description\" content=\"Online customers can be very fickle, and there are a whole number of reasons why a customer might choose to not click on your website or buy your product\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2018\/make-sure-get-click-not-miss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make Sure You Get A Click Not A Miss\" \/>\n<meta property=\"og:description\" content=\"Online customers can be very fickle, and there are a whole number of reasons why a customer might choose to not click on your website or buy your product\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2018\/make-sure-get-click-not-miss\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; 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