{"id":30440,"date":"2018-03-27T00:25:30","date_gmt":"2018-03-27T04:25:30","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=30440"},"modified":"2018-03-27T00:25:30","modified_gmt":"2018-03-27T04:25:30","slug":"website-wont-generate-sales","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/","title":{"rendered":"Why Your Website Won&#8217;t Generate Sales"},"content":{"rendered":"<p>A website is supposed to generate sales. It\u2019s supposed to be the main hub of activity for your business. It\u2019s supposed to be one of the main areas that you put your efforts into to try and generate sales. But the sad truth is that a lot of websites are actually failing really good companies. There are some businesses out there that have the perfect idea, sales strategy, product etc. but their website is just letting them down. If you don\u2019t think your business is reaching its full potential, you should probably take a look at your website first. Here\u2019s where it might be going wrong.<\/p>\n<h3>Lead Generation<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2017\/get-millennials-to-visit-website\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-6.jpg\" alt=\"Why Your Website Won&#039;t Generate Sales 6\" width=\"680\" height=\"462\" class=\"alignnone size-full wp-image-30443 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/462;\" \/><\/a><br \/>\n<em>How to Get More Millennials to Visit Your Website<\/em><\/p>\n<p>Lead generation is something a lot of businesses seem to ignore, why they do is beyond us! Managing who is visiting your website, where they\u2019ve come from, and what they\u2019re doing on your website is so important to the sales you\u2019re trying to get. If you\u2019re not sure how to do it, there are plenty of companies that offer a <a target=\"_blank\" href=\"https:\/\/www.visualvisitor.com\/\">cost effective B2B sales tool<\/a> which allows you to focus on business to business transactions as well as business to consumer. <\/p>\n<p><a href=\"http:\/\/infinigeek.com\/how-to-improve-your-website-and-beat-your-competition\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-4.jpg\" alt=\"Why Your Website Won&#039;t Generate Sales 4\" width=\"680\" height=\"291\" class=\"alignnone size-full wp-image-30445 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/291;\" \/><\/a><br \/>\n<em>How To Improve Your Website and Beat Your Competition<\/em><\/p>\n<p>It\u2019s important to remember that if you\u2019re a supplier to a chain, you\u2019re not going to benefit from business to consumer, you\u2019re going to benefit more from business to business. If you\u2019re a shop that is telling T-shirts for example, then B2C is what you need to be focusing on. Knowing which one is right for your business is the first step, using tools to implement it is the second.<\/p>\n<h3>Poor Marketing<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2017\/how-to-create-a-website-for-your-social-work-practice\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-1.jpg\" alt=\"Why Your Website Won&#039;t Generate Sales 1\" width=\"960\" height=\"639\" class=\"alignnone size-full wp-image-30441 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-1.jpg 960w, https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-1-768x511.jpg 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/639;\" \/><\/a><br \/>\n<em>How to Create a Website for Your Social Work Practice<\/em><\/p>\n<p>For a lot of companies, this is actually the one thing that is holding their business back. Poor marketing is just going to run your business to the ground. We\u2019re living through a time that is just so competitive that you can\u2019t afford to be doing it wrong. If we\u2019re talking about marketing your website well, the main tactic you want to be using is <a target=\"_blank\" href=\"https:\/\/www.andysowards.com\/blog\/2018\/seo-e-commerce-website\/\">SEO<\/a>. It is the number one marketing tactic to get noticeable results. It stands for search engine optimisation, and it works by attempting to improve your rankings in search engines through techniques such as link building. Get it right and it could generate more sales for your business than anything else. Be careful not to be too aggressive with your marketing campaign however. It is easy to do more harm than it is good.<\/p>\n<h3>Behind In The Times<\/h3>\n<p><a href=\"http:\/\/infinigeek.com\/bring-boring-website-life\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-3.jpg\" alt=\"Why Your Website Won&#039;t Generate Sales 3\" width=\"700\" height=\"424\" class=\"alignnone size-full wp-image-30446 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/424;\" \/><\/a><br \/>\n<em>Bring Your Boring Website to Life<\/em><\/p>\n<p>The older your website, the worse it is going to look. There are some websites that are just totally stuck in the stone age. They\u2019re still using the most pixelated GIFS, have a childlike design, and take a million years to load. It would be wise to have a web developer <a target=\"_blank\" href=\"https:\/\/www.granite5.com\/blog\/14-reasons-why-you-need-to-update-your-website\/\">update your website<\/a> under your instruction each year. <\/p>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2017\/consider-hiring-professional-website-designer-today\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-5.jpg\" alt=\"Why Your Website Won&#039;t Generate Sales 5\" width=\"535\" height=\"410\" class=\"alignnone size-full wp-image-30444 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 535px; --smush-placeholder-aspect-ratio: 535\/410;\" \/><\/a><br \/>\n<em>Why You Should Consider Hiring A Professional Website Designer Today<\/em><\/p>\n<p>It helps to keep it fresh and exciting, and anything new can be implemented. There\u2019s always a way to make a website smoother and better looking that you should be interested in.<\/p>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2017\/turn-website-sales-machine\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2-1024x683.jpg\" alt=\"Why Your Website Won&#039;t Generate Sales 2\" width=\"1024\" height=\"683\" class=\"alignnone size-large wp-image-30442 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2-1024x683.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2-768x512.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/a><br \/>\n<em>Turn Your Website Into A Sales Machine<\/em><\/p>\n<p>Now we hope that your website will start to make you a few more sales. It\u2019s all about trial and error to see which one works for you in the end.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A website is supposed to generate sales. It\u2019s supposed to be the main hub of activity for your business. It\u2019s supposed to be one of the main areas that you<\/p>\n","protected":false},"author":1,"featured_media":30442,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,111],"tags":[8259,5891,333,988,5383,5892,1188,6185,4216,5893,115,848,220,677],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Your Website Won&#039;t Generate Sales<\/title>\n<meta name=\"description\" content=\"A website is supposed to generate sales. It\u2019s supposed to be the main hub of activity for your business. It\u2019s supposed to be one of the main areas that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Website Won&#039;t Generate Sales\" \/>\n<meta property=\"og:description\" content=\"A website is supposed to generate sales. It\u2019s supposed to be the main hub of activity for your business. It\u2019s supposed to be one of the main areas that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-27T04:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/\",\"name\":\"Why Your Website Won't Generate Sales\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2.jpg\",\"datePublished\":\"2018-03-27T04:25:30+00:00\",\"dateModified\":\"2018-03-27T04:25:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"A website is supposed to generate sales. It\u2019s supposed to be the main hub of activity for your business. It\u2019s supposed to be one of the main areas that\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2.jpg\",\"width\":1280,\"height\":854},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Your Website Won&#8217;t Generate Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\",\"description\":\"Design Inspiration &amp; Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Your Website Won't Generate Sales","description":"A website is supposed to generate sales. It\u2019s supposed to be the main hub of activity for your business. It\u2019s supposed to be one of the main areas that","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/","og_locale":"en_US","og_type":"article","og_title":"Why Your Website Won't Generate Sales","og_description":"A website is supposed to generate sales. It\u2019s supposed to be the main hub of activity for your business. It\u2019s supposed to be one of the main areas that","og_url":"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2018-03-27T04:25:30+00:00","og_image":[{"width":1280,"height":854,"url":"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/","url":"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/","name":"Why Your Website Won't Generate Sales","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2.jpg","datePublished":"2018-03-27T04:25:30+00:00","dateModified":"2018-03-27T04:25:30+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"A website is supposed to generate sales. It\u2019s supposed to be the main hub of activity for your business. It\u2019s supposed to be one of the main areas that","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/Why-Your-Website-Wont-Generate-Sales-2.jpg","width":1280,"height":854},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2018\/website-wont-generate-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Your Website Won&#8217;t Generate Sales"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","description":"Design Inspiration &amp; Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/30440"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=30440"}],"version-history":[{"count":1,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/30440\/revisions"}],"predecessor-version":[{"id":30447,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/30440\/revisions\/30447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/30442"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=30440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=30440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=30440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}