{"id":30810,"date":"2018-05-10T21:22:06","date_gmt":"2018-05-11T01:22:06","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=30810"},"modified":"2018-05-10T21:22:06","modified_gmt":"2018-05-11T01:22:06","slug":"tech-can-help-sell-houses-not-way-think","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2018\/tech-can-help-sell-houses-not-way-think\/","title":{"rendered":"Tech Can Help Sell Your Houses, But Not In The Way You Think"},"content":{"rendered":"<p>You don\u2019t need us to tell you that technology has changed the face of every industry. You\u2019d have to live under a rock not to see it. You name your industry, and you can guarantee tech has made its mark there.<\/p>\n<p>When it comes to real estate, the benefits of technology seem easy to see. The days of buyers driving around to find houses are long behind us. Most real estate companies now focus on uploading online above all. And, <a target=\"_blank\" href=\"https:\/\/www.contactually.com\/blog\/real-estate-statistics-for-2016\">80% of people make use of the service<\/a>.<\/p>\n<p>But, you might not realize tech can do a lot more than that for your real estate enterprise. Those at the front of your field have already noticed that. So, if you want to keep on top, \u00a0consider the following tech transformations.<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/staging-your-home-to-sell-1024x697.jpeg\" alt=\"staging-your-home-to-sell\" width=\"1024\" height=\"697\" class=\"alignnone size-large wp-image-30813 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/staging-your-home-to-sell-1024x697.jpeg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/staging-your-home-to-sell-768x523.jpeg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/697;\" \/><br \/>\n<em><a target=\"_blank\" href=\"https:\/\/images.pexels.com\/photos\/269262\/pexels-photo-269262.jpeg?auto=compress&amp;cs=tinysrgb&amp;dpr=2&amp;h=650&amp;w=940\">Image Source<\/a><\/em><\/p>\n<h3>A personality they can trust<\/h3>\n<p>To some extent, social media could seem irrelevant to real estate. After all, you\u2019re selling houses, not people. But, it\u2019d be naive to underestimate how crucial your agents are to sealing deals. Let\u2019s be frank; estate agents get a bad rep. They\u2019re those sleazy people who\u2019ll do anything to get a sale. At least, that\u2019s what the public thinks. As such, building personality with social media could make a huge difference. After all, if customers trust your agents, even a terrible property could fly off the shelves in no time. <\/p>\n<h3>A proper look at the house<\/h3>\n<p><a href=\"https:\/\/www.apartmenttherapy.com\/instagram-design-account-please-hate-these-things-256799\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/instagram-design-account-please-hate-these-things-1024x683.jpg\" alt=\"instagram-design-account-please-hate-these-things\" width=\"1024\" height=\"683\" class=\"alignnone size-large wp-image-30811 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/instagram-design-account-please-hate-these-things-1024x683.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/instagram-design-account-please-hate-these-things-768x512.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/instagram-design-account-please-hate-these-things.jpg 1033w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/a><br \/>\n<em>If You Like Bad Design, You&#8217;ll Love This Instagram Account<\/em><\/p>\n<p>Pictures have always been essential for selling houses. Even in those pre-internet days, house brochures did their best to show properties. Now, though, <a target=\"_blank\" href=\"https:\/\/www.andysowards.com\/blog\/2018\/guide-commercial-real-estate-videos\/\">real estate videos<\/a> are all the rage. Or, at least, they should be if you want to go far. Pictures are still a must, but you should back them with video tours. By that, we don\u2019t mean the compilation videos of images many real estate companies rely on. We mean literal, video camera around the house, guided tours. It may seem daunting, but by working with a company like <a target=\"_blank\" href=\"https:\/\/www.lifetime-media.com\/\">lifetime-media.com<\/a>, you can ensure a professional finish which makes your houses shine. And, if people can get a real feel for layout, they could be half convinced by the time they turn up for that viewing.<\/p>\n<h3>Getting to know the area<\/h3>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/using-tech-to-sell-your-home-1024x681.jpg\" alt=\"using-tech-to-sell-your-home\" width=\"1024\" height=\"681\" class=\"alignnone size-large wp-image-30812 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/using-tech-to-sell-your-home-1024x681.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/using-tech-to-sell-your-home-768x511.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/681;\" \/><br \/>\n<em><a target=\"_blank\" href=\"https:\/\/images.pexels.com\/photos\/319968\/pexels-photo-319968.jpeg?auto=compress&amp;cs=tinysrgb&amp;dpr=2&amp;h=650&amp;w=940\">Image Source<\/a><\/em><\/p>\n<p>Real estate companies have been <a target=\"_blank\" href=\"https:\/\/placester.com\/real-estate-marketing-academy\/using-google-maps-for-real-estate\/\">using street views on Google Maps<\/a> for years now. And, no one can deny that being able to get a feel for location has made a considerable difference to buyers. The problem with Google Maps is that offroad houses are often difficult or impossible to see. As such, your clients might be able to get a rough feel for the street, but they won\u2019t be able to see your house on it. But, by investing in a camera drone, you can give an up-close idea of exactly where that house is. What\u2019s more, this doesn\u2019t have to break the bank. As you can see from sites like <a target=\"_blank\" href=\"https:\/\/uavcoach.com\/cheap-drones-for-beginners\/\">https:\/\/uavcoach.com<\/a>, it\u2019s possible to buy a drone for less than $180. And, that small expense could lead you to a lot of extra sales. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don\u2019t need us to tell you that technology has changed the face of every industry. You\u2019d have to live under a rock not to see it. You name your<\/p>\n","protected":false},"author":1,"featured_media":30812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[7232,284,1,5633],"tags":[5891,9083,5895,440,686,9084,6608,5359,3408,5357,5491,118,5900,321,2210,9067,6541,6565,1188,2045,694,5879,115,469],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tech Can Help Sell Your Houses, But Not In The Way You Think<\/title>\n<meta name=\"description\" content=\"You don\u2019t need us to tell you that technology has changed the face of every industry. You\u2019d have to live under a rock not to see it. 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