{"id":31599,"date":"2018-08-20T18:26:22","date_gmt":"2018-08-20T22:26:22","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=31599"},"modified":"2024-08-05T11:39:41","modified_gmt":"2024-08-05T15:39:41","slug":"7-fatal-mistakes-businesses-make-blog","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2018\/7-fatal-mistakes-businesses-make-blog\/","title":{"rendered":"7 Fatal Mistakes that Businesses Make with their Blog"},"content":{"rendered":"

There was a time \u2014 we\u2019re talking more than a decade ago \u2014 when business blogs<\/a> were the exception rather than the norm. In fact, like Facebook, Twitter and other social media tools, the concept of a blog was initially designed for personal use and consumption.<\/p>\n

However, it didn\u2019t take long for some progressive businesses \u2014 followed by the masses \u2014 to realize that there was \u201cgold in them blog hills,\u201d and so business blogs went from being a curiosity on the digital landscape, to being a basic staple.<\/p>\n

Yet, the fact that business blogs are ubiquitous doesn\u2019t mean that all of the businesses behind them are taking full advantage of this opportunity, or reaping significant bottom-line rewards and results. On the contrary, most businesses are committing one, a few, or in many cases all seven of the following fatal mistakes:<\/p>\n

\"why-no-one-is-reading-what-youre-writing\"
\nWhy No One Is Reading What You’re Writing<\/em><\/p>\n

    \n
  1. They aren\u2019t posting original content. It\u2019s occasionally fine to re-publish unoriginal content (provided that it\u2019s legal and appropriate to do, like posting a strategic partner\u2019s press release). However, the rule is that blogs need to deliver fresh, original content.<\/li>\n<\/ol>\n
      \n
    1. They aren\u2019t posting relevant content. Simply put: content has to be of interest (or every now and then, entertainment) to prospective and current customers. For example, if your business is a car wrap shop, then blogging about care and maintenance tips, differences between wrapping vs. a paint job, and sharing design ideas (etc.) should be part of the editorial calendar.<\/li>\n<\/ol>\n
        \n
      1. They aren\u2019t posting frequently enough. Just like going to the gym once or twice a year is going to have zero impact \u2014 in fact, you might tear a muscle or break a bone \u2014 posting once or twice a month isn\u2019t going to do much good at all. The best practice is 3-5 posts per week (yes, you read that right: per week!).<\/li>\n<\/ol>\n

        \"\"<\/a>
        \n11 Common Blogging Mistakes that Waste Your Audience\u2019s Time<\/em><\/p>\n

          \n
        1. Their posts are too short. The short-lived era of micro-blogging is over, and has been taken over by social media. These days, people who visit business blogs expect to see something that is at least 400 words, but can certainly be longer and exceed 1000 or sometimes even 2000 words.<\/li>\n<\/ol>\n
            \n
          1. Their blogs are poorly written. If people feel as though reading a blog is going to be hard work, then they won\u2019t do it. Even if the blog is 2000+ words long, it has to be crafted, formatted and structured for maximum readability.<\/li>\n<\/ol>\n

            \"how-to-blog-without-breaking-the-law-perez-hilton\"<\/a>
            \nHow to blog without breaking the law<\/em><\/p>\n

              \n
            1. Their blogs don\u2019t have images or embedded video. Choosing the right visuals is essential for driving engagement.<\/li>\n<\/ol>\n
                \n
              1. Their blogs aren\u2019t promoted across their social media accounts. Every blog should be highlighted on Facebook, Twitter, LinkedIn, and so on.<\/li>\n<\/ol>\n

                The Bottom Line<\/h4>\n

                Blogs aren\u2019t magic wands that instantly turn potential customers into loyal, lucrative and long-time raving fans. Obviously, there\u2019s more to the story than that! However, a good business blog \u2014 which is one that doesn\u2019t make any of the mistakes described above \u2014 is a profitable asset, rather than a costly liability.<\/p>\n","protected":false},"excerpt":{"rendered":"

                There was a time \u2014 we\u2019re talking more than a decade ago \u2014 when business blogs were the exception rather than the norm. In fact, like Facebook, Twitter and other<\/p>\n","protected":false},"author":1,"featured_media":31603,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[12,109],"tags":[102,439,3073,5882,3938,5891,571,5875,2004,5885,5804,5837,988,317,5892,1718,8700,5900,5829,1205,442,115,98],"yoast_head":"\n7 Fatal Mistakes that Businesses Make with their Blog<\/title>\n<meta name=\"description\" content=\"There was a time \u2014 we\u2019re talking more than a decade ago \u2014 when business blogs were the exception rather than the norm. 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