{"id":31758,"date":"2018-09-05T16:20:43","date_gmt":"2018-09-05T20:20:43","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=31758"},"modified":"2018-09-05T16:20:43","modified_gmt":"2018-09-05T20:20:43","slug":"forget-leads-leverage-existing-customers","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2018\/forget-leads-leverage-existing-customers\/","title":{"rendered":"Forget Leads, Leverage Existing Customers"},"content":{"rendered":"

Lead generation strategies are a priority of most marketing plans. Nevertheless, leads should not be the sole priority of your customer quest. As a business owner, you need to identify two specific type of customers: Leads, aka potential customers, and existing customers \u2013 aka someone who has already been convinced to purchase from you. Naturally, you can\u2019t grow your business without approaching and nurturing leads.<\/p>\n

\"Forget
\nImage Source<\/i><\/a><\/p>\n

But you can\u2019t maintain your presence on the market without leverage existing customers to reach out to new audience groups. In this scenario, though, we will assume that your existing customers are satisfied with your services. It is your responsibility to follow up and address issues as they arise so that you can make sure that someone who buys from you leaves a positive review for others to read. \u00a0<\/p>\n

Of course, leads matter<\/h3>\n

\"Forget<\/a>
\n5 SEO Techniques that Work in 2018 and Beyond<\/em><\/p>\n

There is no denying it. You can\u2019t ignore the importance of leads. Bringing existing customers into your marketing plan doesn\u2019t mean that you should reject activities that are designed to attract and generate new leads<\/a>. On the contrary, you should focus on keeping a natural flow between the leads and the customers, so that a user who has been captured and nurtured into a lead can turn into a customer who is equally nurtured into becoming a brand advocate. <\/p>\n

\"Forget<\/a>
\nFinding Your Tribe in the Tech Age<\/em><\/p>\n

In other words, the online strategies utilised to get noticed by digital users \u2013 from Google Maps listing to social media presence \u2013 can only be effective through advocacy. Happy customers leave a positive review on Google Maps or Facebook, for instance. <\/p>\n

Encourage existing customers to bring new leads<\/h3>\n

\"Forget<\/a>
\n6 Social Media Practices That Boost SEO<\/em><\/p>\n

Are you familiar with the principle of paying it forward? Inspired by the film with Haley Joel Osment, the strategy involves doing a favour to a recipient and engages in a national wave of kindness. In real life, paying it forward is a way of promoting your business. You can use custom gift cards<\/a> which can be proposed to every customer in your shop.<\/p>\n

\"Forget<\/a>
\nHow To Keep Your Customers Happy: 5 Tips For Entrepreneurs<\/em><\/p>\n

The gift cards are likely to bring future customers, who then can also purchase a new gift card for someone else, etc. Just like Haley Joel Osment encourages kindness to be spread, you can spread the word about your brand. <\/p>\n

Make everyone spread the word\u2026 for free!<\/h3>\n

\"14162668916_f18ffcccc6_z\"
\nImage Source<\/i><\/a><\/p>\n

You don\u2019t have to promote your brand at all. You can let your customers and leads do the hard work directly on social media. Organising online contest<\/a> can ensure the creation of new content and the exposure of your brand to a new audience if users know the appropriate #hashtag and @mention. <\/p>\n

\"Forget<\/a>
\n12 Smart Tips To Increase Customer Footfall<\/em><\/p>\n

Additionally, you should also make sure to capture all the necessary data from these activities. You can repurpose the learnings in future campaigns. <\/p>\n

Can a customer become a PR story?<\/h3>\n

\"Forget<\/a>
\n3 Social Media Tips to Make Your Fashion Account Instagram-Famous<\/em><\/p>\n

Some customers have a story to tell, and as a brand, you can give them a voice. Using storytelling methods to create an emotional narrative<\/a>, you can encourage people to openly discuss their experience or even their struggles \u00a0\u2013 Dove has made a point of promoting womanhood in all shapes and forms, for instance. The result? A powerful brand campaign that brings people together! <\/p>\n

\"Forget<\/a>
\nThe Potential Of \u2018Social Media Snowballing\u2019<\/em><\/p>\n

It is the ultimate function of a marketing team to divide its attention fairly between leads and existing customers. As each lead can turn into an advocate, you can\u2019t afford to ignore the powerful marketing tool that customers are. <\/p>\n","protected":false},"excerpt":{"rendered":"

Lead generation strategies are a priority of most marketing plans. Nevertheless, leads should not be the sole priority of your customer quest. As a business owner, you need to identify<\/p>\n","protected":false},"author":1,"featured_media":31761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109],"tags":[8956,7143,7150,5891,3684,7079,3864,988,9504,7881,5383,9505,5892,5829,446,1188,6121,5901,628],"yoast_head":"\nForget Leads, Leverage Existing Customers<\/title>\n<meta name=\"description\" content=\"Lead generation strategies are a priority of most marketing plans. Nevertheless, leads should not be the sole priority of your customer quest. 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