{"id":31984,"date":"2018-09-20T07:36:10","date_gmt":"2018-09-20T11:36:10","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=31984"},"modified":"2023-07-09T16:31:38","modified_gmt":"2023-07-09T20:31:38","slug":"need-multi-channel-marketing-strategy-winter","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2018\/need-multi-channel-marketing-strategy-winter\/","title":{"rendered":"Why You Need a Multi-Channel Marketing Strategy This Winter"},"content":{"rendered":"<p>With the peak shopping period just around the corner, retailers would be wise to start thinking about how they are going to capture the attention of their audiences this winter.It\u2019s safe to say that no business ever got the results they wanted by focussed on one channel alone. In order to be successful, a multi channel marketing approach is required. But what exactly does this mean?<\/p>\n<h3>What is multi channel marketing?<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2016\/website-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-11358 lazyload\" data-src=\"http:\/\/infinigeek.com\/assets\/Why-You-Need-a-Multi-Channel-Marketing-Strategy-This-Winter-10.png\" alt=\"\" width=\"800\" height=\"815\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/815;\" \/><\/a><br \/>\n<em>Website Marketing Strategies: Small Strategies That Make a Huge Difference in a Short Time<\/em><\/p>\n<p>Multi channel marketing is the use of multiple marketing streams to drive your brand message and increase awareness with the end goal of increasing your return on investment. This might include social media marketing, PPC, influencer marketing, in-store marketing and email marketing. When you consider that it takes 6 to 8 points of contact before a customer makes a sale, taking the multi channel marketing approach makes sense.<\/p>\n<h3>How can multi channel marketing help your business?<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2018\/protecting-ip-competitive-business-landscape\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-11360 lazyload\" data-src=\"http:\/\/infinigeek.com\/assets\/Why-You-Need-a-Multi-Channel-Marketing-Strategy-This-Winter-8-1024x799.jpg\" alt=\"\" width=\"1024\" height=\"799\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/799;\" \/><\/a><br \/>\n<em>Protecting Your IP In A Competitive Business Landscape<\/em><\/p>\n<p>Competition is more fierce than ever before. For local businesses, the competition is no longer limited to businesses on the same street or even in the same town. It could easily be from businesses on the other side of the world that are offering cheaper prices and free shipping.<\/p>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2017\/effective-e-mail-marketing-tactics-boost-e-commerce-business\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-11350 lazyload\" data-src=\"http:\/\/infinigeek.com\/assets\/Why-You-Need-a-Multi-Channel-Marketing-Strategy-This-Winter-7.png\" alt=\"\" width=\"674\" height=\"367\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 674px; --smush-placeholder-aspect-ratio: 674\/367;\" \/><\/a><br \/>\n<em>Effective E-mail Marketing Tactics to Boost E-Commerce Business<\/em><\/p>\n<p>To combat this, retailers need to learn to tell a story that strikes a chord with their target customer. Building this type of affinity with your target customer doesn\u2019t happen overnight and it requires a lot of small contact points that help to build a picture in the consumer\u2019s mind about your business. It&#8217;s all part of the user experience, and the user experience is no longer limited to what customers find on your own website.<\/p>\n<h3>Why is multi channel marketing important in the winter?<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2017\/distribution-channels-to-market-a-product-launch\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-11359 lazyload\" data-src=\"http:\/\/infinigeek.com\/assets\/Why-You-Need-a-Multi-Channel-Marketing-Strategy-This-Winter-9.png\" alt=\"\" width=\"615\" height=\"488\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 615px; --smush-placeholder-aspect-ratio: 615\/488;\" \/><\/a><br \/>\n<em>5 Effective Channels to Market a New Product or Service<\/em><\/p>\n<p>Winter is a key time for many B2C companies. From the back to school sales followed by Halloween, Black Friday, Christmas and then finally New Year, this adds up to a lot of time shopping online and in stores. Your customers are out there, and you need to make sure you are helping them to find what they are looking for.<\/p>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2018\/effective-important-london-seo-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-11354 lazyload\" data-src=\"http:\/\/infinigeek.com\/assets\/Why-You-Need-a-Multi-Channel-Marketing-Strategy-This-Winter-3.jpg\" alt=\"\" width=\"700\" height=\"350\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/350;\" \/><\/a><br \/>\n<em>How Effective And Important London SEO Is For Digital Marketing?<\/em><\/p>\n<p>Consumers these days are savvy and like to research what they are looking for before making a decision. This means they might turn to search engines for price comparisons, look to social media for recommendations and access your website directly to ask a question. Understanding how customers access your brand online and in store is essential to crafting effective multi channel marketing strategies.<\/p>\n<h3>How can retailers supercharge their multi channel marketing?<\/h3>\n<p><a href=\"http:\/\/infinigeek.com\/5-tips-win-digital-marketing-game-2018\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-11353 lazyload\" data-src=\"http:\/\/infinigeek.com\/assets\/Why-You-Need-a-Multi-Channel-Marketing-Strategy-This-Winter-4-1024x378.png\" alt=\"\" width=\"1024\" height=\"378\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/378;\" \/><\/a><br \/>\n<em>5 Tips To Win The Digital Marketing Game In 2018<\/em><\/p>\n<p>Instead of limiting your plans to multi channel marketing, try to think in terms of cross channel marketing. Cross channel marketing is multi channel marketing with better communication. It\u2019s cohesive and ensures that, no matter where in the customer journey they are, your ideal customer is always enjoying a positive brand experience.<\/p>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2016\/proven-strategies-better-internal-communication\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-11352 lazyload\" data-src=\"http:\/\/infinigeek.com\/assets\/Why-You-Need-a-Multi-Channel-Marketing-Strategy-This-Winter-5-1024x731.jpg\" alt=\"\" width=\"1024\" height=\"731\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/731;\" \/><\/a><br \/>\n<em>Proven Strategies For Better Internal Communication<\/em><\/p>\n<p>With consumers switching between devices while they make their purchasing decisions, it\u2019s important that your marketing strategy can keep up. If a customer starts the journey in store, heads online using a mobile device to do research and then finally makes a purchasing decision on a tablet or desktop, your marketing strategy needs to be able to keep up.<\/p>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2018\/marketing-strategy-missing\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-11356 lazyload\" data-src=\"http:\/\/infinigeek.com\/assets\/Why-You-Need-a-Multi-Channel-Marketing-Strategy-This-Winter-1-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/a><br \/>\n<em>How Effective And Important London SEO Is For Digital Marketing?<\/em><\/p>\n<p>Before you can make any decisions about how to implement a multi channel marketing strategy, you need to understand the customer journey. Looking at the user experience and seeing the bigger picture of how customers interact with your company is essential.<\/p>\n<p><a href=\"http:\/\/www.forbesindia.com\/article\/kellogg-school-of-management\/people-are-tweeting-about-your-products.-will-it-boost-sales\/51309\/1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-11357 lazyload\" data-src=\"http:\/\/infinigeek.com\/assets\/Why-You-Need-a-Multi-Channel-Marketing-Strategy-This-Winter-11.jpg\" alt=\"\" width=\"900\" height=\"600\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><\/a><br \/>\n<em>People are tweeting about your products. Will it boost sales?<\/em><\/p>\n<p>Once you understand the journey they take, you can take steps to ensure it is as streamlined as possible. And the end result? Increased sales and fewer returns, which is surely what all retail owners want for Christmas this year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the peak shopping period just around the corner, retailers would be wise to start thinking about how they are going to capture the attention of their audiences this winter.It\u2019s<\/p>\n","protected":false},"author":1,"featured_media":31985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,111],"tags":[9546,5891,357,3864,5943,7256,5790,988,6264,5806,5383,5892,3863,5800,1188,1205,115,3452],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Need a Multi-Channel Marketing Strategy This Winter<\/title>\n<meta name=\"description\" content=\"With the peak shopping period just around the corner, retailers would be wise to start thinking about how they are going to capture the attention of their\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2018\/need-multi-channel-marketing-strategy-winter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Need a Multi-Channel Marketing Strategy This Winter\" \/>\n<meta property=\"og:description\" content=\"With the peak shopping period just around the corner, retailers would be wise to start thinking about how they are going to capture the attention of their\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2018\/need-multi-channel-marketing-strategy-winter\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; 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