{"id":32077,"date":"2018-10-05T16:45:42","date_gmt":"2018-10-05T20:45:42","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=32077"},"modified":"2023-08-30T14:30:06","modified_gmt":"2023-08-30T18:30:06","slug":"dont-know-internet-hurt-business","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2018\/dont-know-internet-hurt-business\/","title":{"rendered":"What You Don\u2019t Know About The Internet Could Hurt Your Business"},"content":{"rendered":"

It sounds easy enough to build a website that funnels people into your business, but this is a trap. The internet, like all complex systems, is full of unwritten rules, trends, etiquette, and so on. Suddenly, the easy process of getting people to know more about your business becomes much more difficult! Unless you\u2019re an expert – and there\u2019s not many of them around – then it\u2019s not what you know about the web that\u2019ll have the biggest impact on your business; it\u2019s what you don\u2019t know. Below, we take a look at the areas where people have the biggest gaps in their knowledge.<\/p>\n

What People Want<\/h3>\n

\"What<\/a>
\nBecoming Web-Savvy To Make Money In Your Spare Time<\/em><\/p>\n

It\u2019s not enough to have a website built around your goods and services. If you\u2019re trying to entice people to your website in the first place, then you need to give the people what they want, and that is: useful content. As much as you\u2019d like to think otherwise, people are unlikely to be inherently interested in your business; they have too many sites to select from. If you\u2019re going above and beyond to ensure that there\u2019s something for you AND for them, then you\u2019ll have struck a fair balance.<\/p>\n

How They Consume<\/h3>\n

\"What<\/a>
\nThe Internet: So Much More Than A Simple Search Engine<\/em><\/p>\n

You could have the greatest content in the world, but if it\u2019s not presented properly, then no-one\u2019s going to see it. You probably intuitively know this yourself. How much would you read of 1000 words if it was presented as a wall of text, without paragraphs even? Not much. So read up on the rules of how people like to consume their content. For example, did you know that video is huge at the moment, and in the future? Soon, somewhere in the region of 80% of internet traffic will be video<\/a> related! Infographics, podcasts, and ebooks are also popular ways to consume content.<\/p>\n

How They Find You<\/h3>\n

\"What<\/p>\n

You\u2019ll have heard of SEO. But it\u2019s possible that you don\u2019t have the expertise necessary to fully implement it properly, and that\u2019s only the starting point for how people find you. What about adwords, inbound marketing, and so on? These are all mightily important to getting your website in front of people\u2019s eyes<\/a>, so you don\u2019t have the option of ignoring them. If you don\u2019t have the time to figure it all out on your own, look at working with a company that specializes in SEO and adwords management. The more people are able to find you, the more visitors you\u2019ll get. It\u2019s that simple.<\/p>\n

Social Media Rules<\/h3>\n

\"What<\/a>
\nThe Real Reason Why Local SEO Should Be The Main Focus For Your Business<\/em><\/p>\n

Your website isn\u2019t the only place your customers – present and potential – will interact with your business online. There\u2019s also the matter of your social media channels. Take a look at yours. Are you invaluable to your followers? If you\u2019re only posting about your business, then the answer is likely to be no. Like your website, you need to share content that your audience will like on its own merit. Funny videos, articles related to your industry, and so on will all help to increase follower engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"

It sounds easy enough to build a website that funnels people into your business, but this is a trap. The internet, like all complex systems, is full of unwritten rules,<\/p>\n","protected":false},"author":1,"featured_media":32078,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,1],"tags":[5891,4803,3864,988,181,118,5892,4216,5893,1514,1205,5879,115,946,220,677],"yoast_head":"\nWhat You Don\u2019t Know About The Internet Could Hurt Your Business<\/title>\n<meta name=\"description\" content=\"It sounds easy enough to build a website that funnels people into your business, but this is a trap. 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