{"id":32829,"date":"2018-12-06T17:23:25","date_gmt":"2018-12-06T21:23:25","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=32829"},"modified":"2023-03-11T19:14:07","modified_gmt":"2023-03-11T23:14:07","slug":"5-mistakes-avoid-instagram-business","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2018\/5-mistakes-avoid-instagram-business\/","title":{"rendered":"5 Mistakes To Avoid With Instagram For Your Business"},"content":{"rendered":"

Instagram has become a huge hit in the business world, with the number of active profiles for brands rising to the tens of millions in recent years.<\/p>\n

This flurry of activity has created plenty of success stories. But for the vast majority of firms that choose to use the platform, building an audience will prove difficult, with a growth strategy being key to getting more followers.<\/p>\n

Often a lack of growth on Instagram comes down to making common yet easy to avoid mistakes. Here are the main pitfalls to avoid in order to develop your presence effectively.<\/p>\n

Being Inconsistent With Content<\/h3>\n

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\nInstagram Marketing – Everything you need to know to create a successful Instagram marketing strategy for your business.<\/em><\/p>\n

It\u2019s sensible to create a cohesive strategy for Instagram content, starting from day one. If you dive in without a plan in mind, you can end up wasting time with directionless posts that do little to explore and expand your brand identity.<\/p>\n

This guide from Sked Social provides lots of useful tips on how to identify your target audience, establish the kind of content that will engage them most effectively and lay down a roadmap that will make your Instagram output much more consistent.<\/p>\n

Taking Shortcuts<\/h3>\n

There\u2019s no quick way to legitimately leap into the Instagram big leagues, but many businesses and individuals try to subvert the meritocratic systems that govern the service by paying to artificially increase their follower numbers and earn phoney likes on posts.<\/p>\n

The problem with this is that it\u2019s not only against the terms of service, but also proven to be a waste of money. Sure, you could splash out and get several thousand followers in an instant, but none of these bot-powered accounts will be of any value to your brand in the long run.<\/p>\n

Furthermore if real users come across your profile and see that you\u2019ve got heaps of followers but almost no interactions on any of your posts, they will smell a rat and steer clear. By trying to take underhanded shortcuts, you will be missing out on growth that has real value.<\/p>\n

Skimping On Quality<\/h3>\n