{"id":32870,"date":"2018-12-12T19:01:20","date_gmt":"2018-12-12T23:01:20","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=32870"},"modified":"2024-09-06T17:01:04","modified_gmt":"2024-09-06T21:01:04","slug":"6-tips-getting-ecommerce-order-fulfillment-right","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2018\/6-tips-getting-ecommerce-order-fulfillment-right\/","title":{"rendered":"6 Tips for Getting Ecommerce Order Fulfillment Right"},"content":{"rendered":"

For ecommerce customers, nothing is more exciting than finding a big cardboard box waiting for them on their doorstep. Order fulfillment \u2013 it\u2019s the last step in ecommerce sales cycle and it is oh-so<\/em> important. If done correctly, order fulfillment results in a happy buyer and a happy e-store. If done improperly, could result in a dissatisfied shopper, lengthy returns or refund processes, and a lot of work for little or no profit.<\/p>\n

Here are a few tips for getting ecommerce order fulfillment right.<\/p>\n

Cover Your Shipping Costs<\/h3>\n

What is the difference between ecommerce and e-business? Ecommerce is the electronic sale of physical goods via the internet. E-business, on the other hand, references the electronic sale of physical or non-physical services. While both engage in the digital transfer of data and money, ecommerce usually fulfills an order via delivery of a product.<\/p>\n

As you\u2019d expect, the successful and cost-effective fulfillment of an order is paramount the success of your ecommerce company. Thus, your first consideration is to cover your shipping and packaging costs. Be sure to investigate local shipping companies as well as big-name shippers like FedEx. Similarly look into local and national packaging companies offering discounts or price breaks for ecommerce businesses<\/a> of your size. Stick with flat rate shipping or regional shipping, if these options are available to you.<\/p>\n

Remember to anticipate the number of orders you expect for the month or quarter. Over ordering can be a struggle to store. If you are using NetSuite for your ecommerce setup be sure to find smart shipping strategies by implementing the many custom solutions available online.<\/p>\n

Know the Weight & Size of Your Package<\/h3>\n

Obviously, the weight and size of your package affects the cost. Luckily you can cut costs by reducing the amount of packing you use. Examples include trading hard cardboard for flexible packaging or swapping packaging peanuts for inflatable plastic inserts.<\/p>\n

These are also examples of eco-friendly packaging<\/a>. And since you will likely be shipping a lot of products due to your career, it\u2019s best to pick earth-gentle shipping materials.<\/p>\n

Use Shipping Software<\/h3>\n

\"6<\/a>
\nHow To Make Sure Your Online Shop Delivers On Time<\/em><\/p>\n

Shipping software is a veritable godsend to many ecommerce vendors. As you might expect, there are a variety of options out there, from simple, integrated solutions, to comprehensive systems such as those you can find from this\u00a0solution link<\/a>\u00a0that will allow you to plan your shipping routes and streamline your operations. While this can be confusing at first, it\u2019s actually good news for e-stores on any budget.<\/p>\n

You can buy simple shipping software that does little more than print shipping labels at home; much cheaper than your local post office. Or you can buy more expensive software that calculates costs ahead of shipping and tracks orders on your behalf. If you\u2019re just starting out, the better ecommerce platforms, like those produced by Shopify, have the functionality built in.<\/p>\n

Do your homework to determine the best option for your store and your budget.<\/p>\n

Providing Shipping Options<\/h3>\n

Switching focus to the customer-side of fulfillment, it\u2019s important to offer shipping options to your shoppers. Amazon and other ecommerce giants provide customers with speedy delivery options. For smaller e-stores to compete, they need to offer a variety of shipping options as well. This includes one-day shipping, ground shipping and the like.<\/p>\n

View Fulfillment as Re-Engagement<\/h3>\n

Did you know that it is more expensive to acquire new ecommerce customer<\/a> than to retain and re-engage existing ones? By leveraging re-engagement strategies during<\/em> order fulfillment, you can reinsert buyers back into your sales cycle.<\/p>\n

Fortunately, this is easy to do. Examples include inserting flyers and limited-time coupon codes into the delivery package. If a customer receives a \u201c20 percent off\u201d coupon code in their box and it\u2019s only good for six months, chances are you might have the same customer order from you again in the very near future. Similarly, flyers should include information about upcoming product launches or sales in a way that motivates customers to buy.<\/p>\n

Brand Your Box<\/h3>\n

\"6<\/a>
\nIs Your Business Wasting Money On Shipping?<\/em><\/p>\n

Our last tip is to brand your packaging materials. This will undoubtedly cost you more in the short term, but it\u2019s another way of pushing your marketing materials and brand name into the customer\u2019s memory.<\/p>\n

Be sure to test and tweak the above strategies to match the constraints of your budget and the needs of your customers. With enough experimentation, you\u2019ll find the perfect strategy for getting ecommerce order fulfillment right.<\/p>\n","protected":false},"excerpt":{"rendered":"

For ecommerce customers, nothing is more exciting than finding a big cardboard box waiting for them on their doorstep. Order fulfillment \u2013 it\u2019s the last step in ecommerce sales cycle<\/p>\n","protected":false},"author":1,"featured_media":32877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,5695,1],"tags":[626,5125,5907,5118,7389,5891,7357,9341,333,988,9303,6415,5696,7015,9336,6175,8711,9664,9337,8076,1262,5117,5122,3678,8634,3126,9331,227,115],"yoast_head":"\n6 Tips for Getting Ecommerce Order Fulfillment Right<\/title>\n<meta name=\"description\" content=\"For ecommerce customers, nothing is more exciting than finding a big cardboard box waiting for them on their doorstep. 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