{"id":33353,"date":"2019-01-24T19:09:19","date_gmt":"2019-01-24T23:09:19","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=33353"},"modified":"2019-01-24T19:09:19","modified_gmt":"2019-01-24T23:09:19","slug":"soundest-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2019\/soundest-seo-strategy\/","title":{"rendered":"The Soundest SEO Strategy"},"content":{"rendered":"

Few of us could have anticipated how valuable search engines would eventually become back when they were first invented. Thomas Stern at Search Engine Land stressed as much while describing the evolution of search engine optimization<\/a><\/u> (SEO) over the past quarter-century. \u201cChances are, as the first signs of SEO emerged alongside the dawn of the internet,\u201d Stern wrote. \u201cFew would have predicted the vast impact it would have on daily life such a short time later.\u201d Flash-forward to the present, and Google has made search engines a recognizable household name. Almost everyone relies on Google, Bing, or some other equivalent, for a litany of tasks from the mundane to the complicated.<\/p>\n

\"The<\/a>
\nThe Real Reason Why Local SEO Should Be The Main Focus For Your Business<\/em><\/p>\n

Appreciating SEO and its ubiquity is also imperative for business success. Forbes <\/em>contributor Kelly Shelton declared SEO a small business necessity<\/a><\/u> nearly a year ago. Some business owners might see the activity as an unnecessary expense, but Kelly suggested that they reconsider. According to him, \u201cSEO is constantly growing in importance and expanding into new areas.\u201d That means remaining competitive requires more than cursory efforts and fleeting emphasis from leadership. Startups and small businesses have to invest serious resources if they expect to reap the rewards from SEO.<\/p>\n

\"The<\/a>
\n5 SEO Techniques that Work in 2018 and Beyond<\/em><\/p>\n

Fortunately, SEO has come quite a long way since its inception, and many of its most cumbersome elements now benefit from automation. For instance, Vikas Agrawal at Search Engine Journal<\/em> highlighted four ways automation could help<\/a><\/u> small businesses best advance their goals. \u201cAutomation may not propel your website straight to the top,\u201d Vikas cautioned. \u201cBut at the very least, you can speed up your results and dedicate more resources to other areas of growth.\u201d Vikas recommended automating everything from SEO analysis and influencer research to social sharing and keyword\/backlink monitoring \u2014 all of which can be extremely time-consuming even for seasoned veterans.<\/p>\n

\"The<\/a>
\nSEO Is Failing? Here\u2019s The Secret!<\/em><\/p>\n

Many of the automation tools available to businesses depend on computer robots or \u201cbots\u201d to do the dirty work formerly done by their human counterparts. Website crawlers are a prime example. They effectively visit every single page on a given site and catalog the relevant data for further analysis. The key takeaway is relevant data because many websites contain a surfeit of information. Ensuring that bots only capture essential data demands implementing appropriate robots.txt protocols, which are explained by authors at <\/a>Moz<\/a><\/em><\/u>.<\/em><\/p>\n

\"The<\/a>
\nAvoid These 7 Common On-Site SEO Mistakes If You\u2019re After High Search Engine Rankings<\/em><\/p>\n

The consequences of inadequately using bots for SEO aren\u2019t necessarily catastrophic, but that doesn\u2019t make them any less undesirable. Time wasted is money lost. Startups and small businesses can rarely afford either, which is precisely why some of them tap into specialized services. Doing so can be especially advantageous for external validation purposes (e.g., robots.txt tester<\/a><\/u>, etc.). Conducting sufficient due diligence is critical in those scenarios. Otherwise, business owners run the risk of following false guidance.<\/p>\n

\"The<\/a>
\nSearch Engine Industry Terms Explained: 3 Main Differences Between White-Hat, Gray-Hat, and Black-Hat SEO<\/em><\/p>\n

Setting up an SEO plan has plenty of other preventable pitfalls, too. Clutch contributor Harsha Annadurai publicized four of the worst SEO strategies<\/a><\/u> to avoid at all costs. \u201cUnderstanding which SEO efforts can harm your search rankings helps you design an effective strategy,\u201d Annadurai revealed. Keyword stuffing, creating multiple domains, and refusing to optimize images for SEO were all highly discouraged behaviors. Harsha also tried to dissuade readers from ignoring Google\u2019s Possum update, which has major implications for businesses when it comes to local listings. While his advice certainly isn\u2019t exhaustive, it\u2019s a reasonable place to start the learning process.<\/p>\n

\"The<\/a>
\nRisks Worth Taking \u2013 SEO Edition<\/em><\/p>\n

Suffice it to say that SEO is much more complex than most of us are willing to admit. Consumers can get away with ignorant bliss, but competitive businesses cannot. The global marketplace is far too unforgiving to neglect SEO forever.<\/p>\n","protected":false},"excerpt":{"rendered":"

Few of us could have anticipated how valuable search engines would eventually become back when they were first invented. Thomas Stern at Search Engine Land stressed as much while describing<\/p>\n","protected":false},"author":1,"featured_media":33361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[175],"tags":[9830,5891,988,3868,89,5892,3863,7626,1605,151,4298,5893,5664,3199,5901,628,115,98,350],"yoast_head":"\nThe Soundest SEO Strategy<\/title>\n<meta name=\"description\" content=\"Few of us could have anticipated how valuable search engines would eventually become back when they were first invented. 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