{"id":34310,"date":"2019-05-06T13:03:44","date_gmt":"2019-05-06T17:03:44","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=34310"},"modified":"2019-05-06T13:03:44","modified_gmt":"2019-05-06T17:03:44","slug":"good-landing-page-important","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/","title":{"rendered":"Why Is a Good Landing Page Important?"},"content":{"rendered":"

A landing page is an essential part of today\u2019s business, there\u2019s no doubt about it. Still a bit underestimated, a good landing page can significantly boost your business. However, in order to do so, we need to make sure several requirements are met.<\/p>\n

Even the most beautiful and functional landing page will get you nowhere without proper conversion rates, or in layman\u2019s terms: without people reacting to your landing page\u2019s content in the way you intended them to do.<\/p>\n

This is what conversion is all about. Not only will a well-designed landing page attract people through the way it has been prepared, but it will also encourage visitors to actually purchase the product\/service that is being advertised.<\/p>\n

What makes a good and effective landing page? There are several key factors that you have to keep in mind when designing it. The most important one is to think of it as a separate product, rather than just part of your company website. However, it should still feel like part of your organization.<\/p>\n

Here\u2019 a few things good landing pages do:<\/h2>\n

\"the-ux-behind-designing-landing-pages-that-convert\"<\/a>
\nThe UX behind designing landing pages that convert<\/em><\/p>\n

    \n
  1. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0They focus on the product\/service provided rather than on its provider.<\/b> A good landing page will not give tell a detailed story of your company. People who visit a landing page come there for a reason, and the reason is a certain product\/service that they have been promised. There is no sense in selling them something different.<\/li>\n
  2. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0They are simple and non-aggressive. <\/b>People who visit your landing page, your customers-to-be, cannot be scared off by lengthy, unfriendly forms, and tonnes of text. Especially nowadays, people don\u2019t like to go through loads of text and forms, and the simpler the better. You feel like you cannot make it simple enough? Break your registration process into steps, this may help.<\/li>\n
  3. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0They target a specific audience and collect information about them. <\/b>Specifying different segments among your customers allows for creating targeted campaigns. However, if you want to get the most out of it, you need to gather proper data as well. This means you will want to know more than just a name and an e-mail address if you want to make the best out your landing page.<\/li>\n<\/ol>\n

    These are but a few examples of what a good landing page should do. There are many other examples that we haven\u2019t included in this text, simply to get you going and doing your own research!<\/p>\n

    However, what we can tell you is that a well-tailored landing page is crucial to your success in digital marketing, as it allows for reaching audiences with specific needs. You can then forward them to your other social media marketing tools, in order to boost your sales.<\/p>\n

    If you\u2019d like to learn more about how to increase your conversion rates, thus broadening your customer base and boosting your sales, make sure to read this neat little article on creating landing pages that actually convert: https:\/\/landingi.com\/blog\/create-landing-pages-that-convert<\/a> .<\/p>\n

    We hope that this\u2019ll open a new chapter in your business\u2019 marketing and boost your sales!<\/p>\n","protected":false},"excerpt":{"rendered":"

    A landing page is an essential part of today\u2019s business, there\u2019s no doubt about it. Still a bit underestimated, a good landing page can significantly boost your business. However, in<\/p>\n","protected":false},"author":1,"featured_media":34311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,24],"tags":[5891,410,5437,5885,686,5887,5806,10229,9611,5383,5892,1188,5967,115,272,1073],"yoast_head":"\nWhy Is a Good Landing Page Important?<\/title>\n<meta name=\"description\" content=\"A landing page is an essential part of today\u2019s business, there\u2019s no doubt about it. Still a bit underestimated, a good landing page can significantly\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Is a Good Landing Page Important?\" \/>\n<meta property=\"og:description\" content=\"A landing page is an essential part of today\u2019s business, there\u2019s no doubt about it. Still a bit underestimated, a good landing page can significantly\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-06T17:03:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/landing-page-importance-design-tips-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5687\" \/>\n\t<meta property=\"og:image:height\" content=\"4000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/\",\"name\":\"Why Is a Good Landing Page Important?\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/landing-page-importance-design-tips-min.jpg\",\"datePublished\":\"2019-05-06T17:03:44+00:00\",\"dateModified\":\"2019-05-06T17:03:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"A landing page is an essential part of today\u2019s business, there\u2019s no doubt about it. Still a bit underestimated, a good landing page can significantly\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/landing-page-importance-design-tips-min.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/landing-page-importance-design-tips-min.jpg\",\"width\":5687,\"height\":4000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Is a Good Landing Page Important?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Is a Good Landing Page Important?","description":"A landing page is an essential part of today\u2019s business, there\u2019s no doubt about it. Still a bit underestimated, a good landing page can significantly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/","og_locale":"en_US","og_type":"article","og_title":"Why Is a Good Landing Page Important?","og_description":"A landing page is an essential part of today\u2019s business, there\u2019s no doubt about it. Still a bit underestimated, a good landing page can significantly","og_url":"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2019-05-06T17:03:44+00:00","og_image":[{"width":5687,"height":4000,"url":"https:\/\/www.andysowards.com\/blog\/assets\/landing-page-importance-design-tips-min.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/","url":"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/","name":"Why Is a Good Landing Page Important?","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/landing-page-importance-design-tips-min.jpg","datePublished":"2019-05-06T17:03:44+00:00","dateModified":"2019-05-06T17:03:44+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"A landing page is an essential part of today\u2019s business, there\u2019s no doubt about it. Still a bit underestimated, a good landing page can significantly","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/landing-page-importance-design-tips-min.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/landing-page-importance-design-tips-min.jpg","width":5687,"height":4000},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2019\/good-landing-page-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Is a Good Landing Page Important?"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/34310"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=34310"}],"version-history":[{"count":1,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/34310\/revisions"}],"predecessor-version":[{"id":34313,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/34310\/revisions\/34313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/34311"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=34310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=34310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=34310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}