{"id":34788,"date":"2019-06-24T19:35:04","date_gmt":"2019-06-24T23:35:04","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=34788"},"modified":"2023-04-12T13:24:02","modified_gmt":"2023-04-12T17:24:02","slug":"tailoring-existing-presentation-new-audience","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2019\/tailoring-existing-presentation-new-audience\/","title":{"rendered":"Tailoring an Existing Presentation to a New Audience"},"content":{"rendered":"

There\u2019s a lot to consider before you give a presentation. You can spend days, weeks, or even longer preparing for one. But all the effort will be for naught if you fail to think about your audience.<\/p>\n

Here are some tips on how to go about repurposing an existing presentation to a new audience:<\/p>\n

    \n
  1. Understand your audience.<\/strong>\u00a0The first step is to understand your new audience. What are their needs and interests? What do they already know about the topic? What do they need to know?<\/li>\n
  2. Tailor your presentation to your audience.<\/strong>\u00a0Once you understand your audience, you can start to tailor your presentation to them. This may involve changing the content, the order of the slides, or the way you deliver the presentation.<\/li>\n
  3. Use visuals to engage your audience.<\/strong>\u00a0Visuals are a great way to engage your audience and help them understand your message. Use images, charts, and graphs to illustrate your points.<\/li>\n
  4. Keep it concise.<\/strong>\u00a0People have short attention spans, so it’s important to keep your presentation concise. Aim for no more than 15-20 minutes, and make sure each slide is easy to read and understand.<\/li>\n
  5. Practice, practice, practice.<\/strong>\u00a0The more you practice, the more confident you’ll be when you deliver your presentation. Practice in front of a mirror or a friend, and time yourself to make sure you’re within your desired time limit.<\/li>\n<\/ol>\n

    By following these tips, you can repurpose an existing presentation to a new audience and deliver a presentation that is both informative and engaging. Remember that each audience is unique and requires specific preparation. Here\u2019s what to think about when tailoring an existing presentation to a new audience.<\/p>\n

    How Many People Will Be There?<\/h3>\n

    The size of an audience plays a role in how you should approach a presentation. This shouldn\u2019t be a huge surprise. Speaking to a handful of people in your office conference<\/a> room is going to go a lot differently than addressing an auditorium. How you present, however, doesn\u2019t need to be totally turned on its head. Your level of engagement is what needs the most adjustment.<\/p>\n

    A small audience allows for a greater level of intimacy and conversation. If you\u2019re used to giving your presentation in this format, you need to practice ways to speak to more people. Consider ways to accommodate the larger group. Rehearse the presentation to refine your pacing, annunciating, and physical movements. Bigger crowds are going to have different expectations and values as well. It\u2019s wise to incorporate some entertaining elements if you\u2019re addressing a large group.<\/p>\n

    Conversely, if you\u2019re anticipating a major turnout, but not that many people show up, don\u2019t panic. However, you also shouldn\u2019t go about your presentation as if you\u2019re delivering it to that larger crowd you were expecting. Pivot by seeking greater audience involvement and taking a more conversational tone.<\/p>\n

    What\u2019s the Expertise Level of the Audience?<\/h3>\n

    Let\u2019s say you\u2019re a climate scientist. You\u2019re presenting your research to several groups over the next few months. It doesn\u2019t make sense to say the exact same things to your peers, who are also highly knowledgeable in this topic, and during an open seminar at a local university.<\/p>\n

    One way to accommodate for this is by compiling all possible information into a single presentation that you\u2019ll never actually deliver in that form. Then, take out parts that are too high- or low-level for your given audience.<\/p>\n

    What Format Is Appropriate for the Situation?<\/h3>\n

    There are many kinds of presentations. You\u2019ll likely want to alter your format based on the expectations of your audience. For example, it\u2019s best to get right to the point when presenting data and analysis to team members in your office. Here, you want to be as direct and streamlined as possible. This isn\u2019t the case, however, if you\u2019re addressing people who you don\u2019t know. They\u2019ll want more showmanship, and some entertainment value.<\/p>\n

    Consider what tools will work best for addressing your audience. Polls and surveys are useful tools regardless of the presentation format. It\u2019s easy to add this to a presentation with Poll Everywhere. You can integrate interactive polls, which are accessible through participants\u2019 smart devices. These can be modified each time you speak to a new audience.<\/p>\n

    Is Attendance Voluntary or Mandatory?<\/h3>\n

    The circumstances of what\u2019s driving people to attend your presentation determines how you need to address them. Students at a high school assembly, or entry-level employees at an all-hands corporate meeting, aren\u2019t going to be inherently interested in what you tell them. In situations like this, you need to work extra hard to make what you\u2019re saying relevant. This is an essential part of all communication, but even more so when you\u2019re trying to reach people who would rather be somewhere else<\/a>.<\/p>\n

    How Can You Better Relate to Audience Members?<\/h3>\n

    No matter your audience, you want to find ways to relate to them. But not all people will relate to the same things. A doctor going into detail about a complication related to a certain type of surgery might be interesting to others in their field. But this will be completely unrelatable to the general public. It\u2019s important to find ways to tell stories that will connect with your audience.<\/p>\n

    Some people are natural-born presenters. They can get up in front of any crowd and deliver a great speech from the cuff. For the rest of us, it\u2019s important to take some time to research an audience before giving a presentation.<\/p>\n","protected":false},"excerpt":{"rendered":"

    There\u2019s a lot to consider before you give a presentation. You can spend days, weeks, or even longer preparing for one. But all the effort will be for naught if<\/p>\n","protected":false},"author":1,"featured_media":34789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[627,109],"tags":[3939,5907,5891,821,3864,988,2070,118,2167,9738,654,148,1205,10421,2791,1321,2425,6347,9657,5576,115],"yoast_head":"\nTailoring an Existing Presentation to a New Audience<\/title>\n<meta name=\"description\" content=\"There\u2019s a lot to consider before you give a presentation. You can spend days, weeks, or even longer preparing for one. 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