{"id":34940,"date":"2019-07-09T14:36:27","date_gmt":"2019-07-09T18:36:27","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=34940"},"modified":"2019-07-09T14:36:27","modified_gmt":"2019-07-09T18:36:27","slug":"7-easy-ways-improve-website-navigation","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2019\/7-easy-ways-improve-website-navigation\/","title":{"rendered":"7 Easy Ways to Improve Website Navigation"},"content":{"rendered":"<blockquote><p>Is your website taking a long time to load? Get it up to speed with these 7 easy ways to improve website navigation..<\/p><\/blockquote>\n<p>When you head off on an adventure, a compass\u00a0rose can help you navigate\u00a0new terrain. In the same way, strong website navigation can help new visitors (and potential customers) explore your website.<\/p>\n<p>According to <a target=\"_blank\" href=\"https:\/\/fitsmallbusiness.com\/small-business-statistics\/\">Fit Small Business<\/a>, 64 percent of small business owners currently have a website. However, that website won&#8217;t help your customers if the page structure feels confusing.<\/p>\n<p>With these seven tips for easy navigation, you can make it easier for visitors to find what they&#8217;re looking for.<\/p>\n<p>Instead of confusing your customers, make it easier for them to navigate (and convert) with these tips!<\/p>\n<h3>1. Help the Hypertext<\/h3>\n<p><a href=\"https:\/\/www.uxbooth.com\/articles\/the-rules-for-modern-navigation\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/the-rules-for-modern-navigation-1024x409.gif\" alt=\"the-rules-for-modern-navigation\" width=\"1024\" height=\"409\" class=\"alignnone size-large wp-image-34944 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/the-rules-for-modern-navigation-1024x409.gif 1024w, https:\/\/www.andysowards.com\/blog\/assets\/the-rules-for-modern-navigation-768x307.gif 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/409;\" \/><\/a><br \/>\n<em>The Rules for Modern Navigation<\/em><\/p>\n<p>For starters, your hypertext should stand out from body copy. Otherwise, website visitors won&#8217;t know it&#8217;s clickable content.\u00a0<\/p>\n<p>To improve your website navigation, make sure the hypertext stands out.\u00a0<\/p>\n<p>You can format the text with a different color, underline, or bold stroke. Make sure this differentiation is obvious\u00a0<i>before<\/i> visitors hover over the links.<\/p>\n<p>You can even turn your header navigation link into buttons. That way, you have an easy-to-navigate website that improves user experience, too.\u00a0<\/p>\n<h3>2. Kick Out Clutter<\/h3>\n<p>According to <a target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/dangingiss\/2018\/09\/27\/new-research-shows-website-navigation-may-be-losing-you-customers\/#76466e6d36cd\">this research<\/a>, one in four website users failed to find the page content they were looking for.<\/p>\n<p>A cluttered navigation bar that&#8217;s filled with links can leave visitors confused. Instead, divide and conquer. Organize content based on categories by using sub-menus to your advantage.<\/p>\n<h3>3.  Separate Sidebars<\/h3>\n<p><a href=\"https:\/\/www.webdesignerdepot.com\/2017\/06\/10-sites-doing-vertical-navigation-right\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/10-sites-doing-vertical-navigation-right-1024x490.jpg\" alt=\"10-sites-doing-vertical-navigation-right\" width=\"1024\" height=\"490\" class=\"alignnone size-large wp-image-34941 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/10-sites-doing-vertical-navigation-right-1024x490.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/10-sites-doing-vertical-navigation-right-768x368.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/10-sites-doing-vertical-navigation-right.jpg 1856w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/490;\" \/><\/a><br \/>\n<em>10 SITES DOING VERTICAL NAVIGATION RIGHT<\/em><\/p>\n<p>Make sure sidebars stand out from the rest of the page, too.<\/p>\n<p>Format the sidebar with a color that stands apart from the website&#8217;s background. Add white space so it&#8217;s easy to read, too.<\/p>\n<h3>4. Keep It Simple<\/h3>\n<p>Add clever design components elsewhere. For an easy-to-navigate website, keep it simple. Use titles that are clear and recognizable, such as &#8220;About Us&#8221; or &#8220;Contact.&#8221;<\/p>\n<p>That way, visitors know exactly where they&#8217;re headed.<\/p>\n<h3>5. Don&#8217;t Forget the Footer<\/h3>\n<p><a href=\"https:\/\/www.awwwards.com\/15-excellent-creative-website-footers.html\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/15-excellent-creative-website-footers.jpg\" alt=\"15-excellent-creative-website-footers\" width=\"918\" height=\"656\" class=\"alignnone size-full wp-image-34942 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/15-excellent-creative-website-footers.jpg 918w, https:\/\/www.andysowards.com\/blog\/assets\/15-excellent-creative-website-footers-768x549.jpg 768w\" data-sizes=\"(max-width: 918px) 100vw, 918px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 918px; --smush-placeholder-aspect-ratio: 918\/656;\" \/><\/a><br \/>\n<em>15 Excellent creative website Footers<\/em><\/p>\n<p>Make use of footer space by adding navigation there as well. That way, website visitors don&#8217;t have to scroll\u00a0<i>all<\/i> the way up the page to navigate.<\/p>\n<p>You can also use the footer to expand on the header navigation.<\/p>\n<p>Include additional links that encourage people to explore. That way, your website navigation is doing its job.\u00a0<\/p>\n<h3>6. Make It Mobile<\/h3>\n<p>A bulk of your website visitors are on their mobile phones. If your website isn&#8217;t mobile-friendly, website navigation is going to get complicated.<\/p>\n<p>Make sure you&#8217;re using a responsive design. The text should remain legible regardless of the device.<\/p>\n<p>You might need to use a hamburger menu, too.<\/p>\n<h3>7. Consider Business Goals<\/h3>\n<p><a href=\"https:\/\/www.smashingmagazine.com\/2008\/11\/strategic-design-6-steps-for-building-successful-websites\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/business-goals-web-design-list.jpg\" alt=\"business-goals-web-design-list\" width=\"480\" height=\"338\" class=\"alignnone size-full wp-image-34943 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/338;\" \/><\/a><br \/>\n<em>Strategic Design: 6 Steps For Building Successful Websites<\/em><\/p>\n<p>Make sure the website navigation prioritizes conversions and sales.<\/p>\n<p>Choose pages that balance curiosity while still directing visitors through the sales funnel. Don&#8217;t forget a strong CTA!<\/p>\n<p>If you&#8217;re still having a difficult time competing online, consider <a target=\"_blank\" href=\"https:\/\/www.highlevelmarketing.com\/ace.html\">Review Management Tools<\/a>. With these tools, you can achieve your goals and navigate your business towards successful growth!<\/p>\n<p><b>The Compass Rose: 7 Easy Ways to Improve Website Navigation<\/b><\/p>\n<p>With these seven ways to improve your website navigation, your customers won&#8217;t need a compass rose to get around. Instead, they&#8217;ll find what they&#8217;re looking for without struggling through your site.<\/p>\n<p>Dive into our Archives to discover more strategies for better business growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your website taking a long time to load? Get it up to speed with these 7 easy ways to improve website navigation.. When you head off on an adventure,<\/p>\n","protected":false},"author":1,"featured_media":34941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[24,4206],"tags":[3864,1098,1127,522,5376,5185,9717,115,272,1073,848,2149,220,4419,6238,677],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Easy Ways to Improve Website Navigation<\/title>\n<meta name=\"description\" content=\"Is your website taking a long time to load? Get it up to speed with these 7 easy ways to improve website navigation.. 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