{"id":35067,"date":"2019-08-01T12:56:35","date_gmt":"2019-08-01T16:56:35","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=35067"},"modified":"2022-05-23T14:01:18","modified_gmt":"2022-05-23T18:01:18","slug":"know-creating-podcast-business","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2019\/know-creating-podcast-business\/","title":{"rendered":"What to Know About Creating a Podcast for Your Business"},"content":{"rendered":"

There\u2019s no doubt about it: podcasts are on the rise. These days, you can find a podcasts across nearly every industry and niche. No matter what your interests are, there\u2019s a podcast that will capture your attention. Washingtonian Magazine called 2015 the \u201cyear of the podcast<\/a>.\u201d And the following year, podcast engagement had increased by 23%. As you can see, this is an important time to leverage a trend to your benefit. Here\u2019s what you need to know about creating a podcast for your business:<\/p>\n

Benefits of Creating a Podcast<\/h3>\n

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\nHow to Start a Podcast in 2019: Pat\u2019s Complete Step-By-Step Podcasting Tutorial \u2013 UPDATED!<\/em><\/p>\n

There\u2019s something quite special about starting a podcast<\/a>, and there are plenty of benefits to making a podcast your priority. In addition to the fact that podcasts have strong growth, it\u2019s easier for some people to produce audio content than blog posts. If you\u2019re a natural speaker and conversationalist, this is ideal for you. It also allows you to build a personal brand in a much more authentic way.<\/p>\n

While the tone of a blog is important, it takes time and several blog posts for a reader to be captivated by written content, compared to podcasts, where listeners are able to connect with a voice, personality, and energy within seconds. This is where your personality can shine and you can truly add a humane element and voice to your business. It also opens up the opportunity to be a thought leader in your space. As your listener base grows, you\u2019ll find that speaking engagements and guest show opportunities also grow.<\/p>\n

Create a Revenue Stream<\/h3>\n

While not impossible, monetizing a standalone blog<\/a> is difficult. With the right marketing and showmanship, you can create a revenue stream from your podcast quicker than you might think. First and foremost, you can increase sales of your current products or services once you\u2019ve increased brand awareness (be sure to not be too salesy during your podcasts\u2014instead, offer discounts and deals when relevant).<\/p>\n

You can also earn income from advertisements and sponsorships. You may have noticed those paid commercial spots and sponsorship interruptions when you\u2019re listening to popular podcasts\u2014those same options are there for you once your podcast starts to gain traction.<\/p>\n

You\u2019ll Need a Complementary Blog<\/h3>\n

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\nHow to Start Your Own Podcast (Step by Step)<\/em><\/p>\n

Just because you have a podcast doesn\u2019t mean you don\u2019t need a blog. Every business should launch a blog<\/a> to appeal to search engines and users who prefer to read content or can\u2019t listen to the podcast in certain situations. The great thing about having a podcast is that you\u2019ve already got a chunk of material for your blog\u2014all you\u2019ll need to do is transcribe it. And speaking of revenue stream, you\u2019ll also be able to add affiliate links to your blog content to generate additional dollars.<\/p>\n

What to Know About Equipment & Space Together<\/h3>\n

Many people think a podcasting setup looks similar to a radio broadcasting setup, but this couldn\u2019t be further from the truth. One of the best things about starting a podcast<\/a> is that overhead costs are very low. You don\u2019t need a dedicated office\u2014you can set up a small studio in the corner of your living room or reserve an office in a coworking space.<\/p>\n