{"id":35195,"date":"2019-08-20T10:32:26","date_gmt":"2019-08-20T14:32:26","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=35195"},"modified":"2019-08-20T10:32:26","modified_gmt":"2019-08-20T14:32:26","slug":"who-is-your-presentation-for","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/","title":{"rendered":"Who Is Your Presentation For?"},"content":{"rendered":"\r\n\r\n<p>Your audience defines your presentation. It determines your presentation\u2019s tone, style, content and&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>delivery. For this reason, you\u2019ll want to consider your specific audience before putting together a slide deck.\u00a0 <\/p>\r\n\r\n\r\n\r\n<p>For example, a pitch deck is often presented to a potential client or investor to sell a brand. A presentation reporting on data, on the other hand, is typically given to a department or a CEO to convey data findings clearly.&nbsp;<br><\/p>\r\n\r\n\r\n\r\n<p>That said, there are certain questions you need to ask yourself about your audience before you put\u00a0 together a presentation:\u00a0 <\/p>\r\n\r\n\r\n\r\n<ul><li>Who is your audience?&nbsp;<\/li><li>What is their role?<\/li><li>Why are they listening to you?&nbsp;<\/li><li>What do they need to know?&nbsp;<\/li><li>What do you need from your audience?&nbsp;<\/li><\/ul>\r\n\r\n\r\n<img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/giving-presentation-tips-geek-1024x561.jpg\" alt=\"giving-presentation-tips-geek\" width=\"1024\" height=\"561\" class=\"alignnone size-large wp-image-35199 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/giving-presentation-tips-geek-1024x561.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/giving-presentation-tips-geek-768x421.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/giving-presentation-tips-geek.jpg 1431w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/561;\" \/>\r\n\r\n\r\n<p>Fortunately, you can utilize <a href=\"https:\/\/www.stinsondesign.com\/services\/new-presentation-design\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">PowerPoint presentation services from Stinson Design<\/a> or any professional design agency to craft a slide deck that suits your unique needs. This way, all you\u2019ll have to do is concentrate on your speech delivery and connecting with your audience.\u00a0<br><\/p>\r\n\r\n\r\n\r\n<p>Read on to learn about the different types of audiences and how they can impact a presentation\u2019s content, design and delivery:<br><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Co-Workers<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>According to <a href=\"https:\/\/www.entrepreneur.com\/article\/323420\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Entrepreneur<\/a>, your average business person sits through 23 hours of meetings a week. These meetings typically involve a presentation that is reporting on data or providing an update on findings.<br><\/p>\r\n\r\n\r\n\r\n<p>That said, if you are delivering a presentation in a boardroom meeting, you\u2019re going to want to keep it short, concise and to the point. You don\u2019t want the information you are presenting to blend in with all the other content that was presented to your boss or co-workers that same week.&nbsp;<br><\/p>\r\n\r\n\r\n\r\n<p>When creating a slide deck for your in-office audience, you will likely also want to include a re-cap slide reiterating findings, successes or losses from last month. It\u2019s a good idea to jog your audience\u2019s memory because, again, they\u2019ve sat through a lot of these meetings.<br><\/p>\r\n\r\n\r\n\r\n<p>These types of regular reporting-based presentations can be made that much more streamlined with the help of a custom template made by a professional PowerPoint design agency. With a custom template, you can swap out data and information on a regular basis as new findings are logged and interpreted. After all, it\u2019s essential that your&nbsp;information is organized when you share it with your audience.&nbsp;&nbsp;<br><\/p>\r\n\r\n\r\n\r\n<img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/presentation-to-co-workers-business-tips-geek-1024x684.jpg\" alt=\"presentation-to-co-workers-business-tips-geek\" width=\"1024\" height=\"684\" class=\"alignnone size-large wp-image-35197 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/presentation-to-co-workers-business-tips-geek-1024x684.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/presentation-to-co-workers-business-tips-geek-768x513.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/presentation-to-co-workers-business-tips-geek.jpg 1431w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/684;\" \/>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Investor&nbsp;<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Presenting a <a href=\"https:\/\/www.forbes.com\/sites\/alejandrocremades\/2018\/03\/02\/how-to-create-a-pitch-deck\/#b8abcd356c06\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">pitch deck<\/a> to a potential investor? Your presentation will need to succinctly convey all essential information about your company. Unlike with coworkers, you likely won\u2019t see this investor again \u2014 unless you truly sell them on your brand.\u00a0<br><\/p>\r\n\r\n\r\n\r\n<p>While co-workers may have knowledge of data findings from months prior, an investor knows little (or nothing) about your brand. For this reason, you need to make sure no questions are left unanswered in your pitch deck.&nbsp;<br><\/p>\r\n\r\n\r\n\r\n<p>It\u2019s important that you align your pitch deck with your branding guide, so that your colour scheme and other stylistic elements are a consistent reminder of your company, and the services or concept you are selling.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Event Goers&nbsp;<\/strong><\/h2>\r\n\r\n\r\n<img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/presentation-audience-tips-business-1024x682.jpg\" alt=\"presentation-audience-tips-business\" width=\"1024\" height=\"682\" class=\"alignnone size-large wp-image-35198 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/presentation-audience-tips-business-1024x682.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/presentation-audience-tips-business-768x512.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/presentation-audience-tips-business.jpg 1430w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/>\r\n\r\n\r\n<p>If you are preparing for a keynote speech, you are going to want to keep your slides concise and image heavy. Let\u2019s be honest \u2014 no one from the back will be able to see a block of text.&nbsp;<br><\/p>\r\n\r\n\r\n\r\n<p>Anything you put on your slides for this type of presentation should be visible from the back of the room. In these cases, you are going to want to make sure core information is conveyed in your speech and that your slides are complimenting your point.<br><\/p>\r\n\r\n\r\n\r\n<p>If you want to display data to back up a point, however, use visually engaging images and easy to understand graphs that are clearly visible.<br><\/p>\r\n\r\n\r\n\r\n<p>Work with a professional PowerPoint presentation design company with specific experience designing slides for keynote speeches to make sure you are giving this particular audience exactly what they need. When you have a room of people ready to listen to you, you want to deliver a presentation that keeps them listening.&nbsp;<br><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Your audience defines your presentation. It determines your presentation\u2019s tone, style, content and&nbsp; delivery. For this reason, you\u2019ll want to consider your specific audience before putting together a slide deck.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":35196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,111],"tags":[3939,5891,10649,360,5885,5368,2070,10650,2452,118,5892,2224,10648,2104,2167,9738,10421,9739,1321,5986,115,117],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who Is Your Presentation For?<\/title>\n<meta name=\"description\" content=\"Your audience defines your presentation. It determines your presentation\u2019s tone, style, content and&nbsp; delivery. For this reason, you\u2019ll want to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Is Your Presentation For?\" \/>\n<meta property=\"og:description\" content=\"Your audience defines your presentation. It determines your presentation\u2019s tone, style, content and&nbsp; delivery. For this reason, you\u2019ll want to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-20T14:32:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/who-is-your-presentation-for-tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1429\" \/>\n\t<meta property=\"og:image:height\" content=\"907\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/\",\"name\":\"Who Is Your Presentation For?\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/who-is-your-presentation-for-tips.jpg\",\"datePublished\":\"2019-08-20T14:32:26+00:00\",\"dateModified\":\"2019-08-20T14:32:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"Your audience defines your presentation. It determines your presentation\u2019s tone, style, content and&nbsp; delivery. For this reason, you\u2019ll want to\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/who-is-your-presentation-for-tips.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/who-is-your-presentation-for-tips.jpg\",\"width\":1429,\"height\":907},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who Is Your Presentation For?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\",\"description\":\"Design Inspiration &amp; Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Who Is Your Presentation For?","description":"Your audience defines your presentation. It determines your presentation\u2019s tone, style, content and&nbsp; delivery. For this reason, you\u2019ll want to","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/","og_locale":"en_US","og_type":"article","og_title":"Who Is Your Presentation For?","og_description":"Your audience defines your presentation. It determines your presentation\u2019s tone, style, content and&nbsp; delivery. For this reason, you\u2019ll want to","og_url":"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2019-08-20T14:32:26+00:00","og_image":[{"width":1429,"height":907,"url":"https:\/\/www.andysowards.com\/blog\/assets\/who-is-your-presentation-for-tips.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/","url":"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/","name":"Who Is Your Presentation For?","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/who-is-your-presentation-for-tips.jpg","datePublished":"2019-08-20T14:32:26+00:00","dateModified":"2019-08-20T14:32:26+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"Your audience defines your presentation. It determines your presentation\u2019s tone, style, content and&nbsp; delivery. For this reason, you\u2019ll want to","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/who-is-your-presentation-for-tips.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/who-is-your-presentation-for-tips.jpg","width":1429,"height":907},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2019\/who-is-your-presentation-for\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Who Is Your Presentation For?"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","description":"Design Inspiration &amp; Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/35195"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=35195"}],"version-history":[{"count":1,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/35195\/revisions"}],"predecessor-version":[{"id":35200,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/35195\/revisions\/35200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/35196"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=35195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=35195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=35195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}