{"id":36057,"date":"2019-11-18T17:34:12","date_gmt":"2019-11-18T21:34:12","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=36057"},"modified":"2023-04-20T22:46:55","modified_gmt":"2023-04-21T02:46:55","slug":"jump-start-holiday-campaign-email-marketing","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2019\/jump-start-holiday-campaign-email-marketing\/","title":{"rendered":"How to Jump-Start Your Holiday Campaign with Email Marketing"},"content":{"rendered":"

During the holiday period, people buy more as they make presents for themselves and their loved ones. Before the holidays 68% of users read e-mails more often, and experts predict an increase in New Year sales by 5% in 2019 compared to last year. You can check all the statistics of your eCommerce store if you have Magento advanced reports. So, that will be a good reason to take the creation of e-mail campaigns even more seriously. Therefore, we decided to talk about what holiday mailings are.<\/p>\n

Today we are going to help you jump-start your holiday campaign with email marketing.<\/p>\n

Email marketing is one of the most effective ways to reach your customers during the holiday season. In fact, studies have shown that email marketing can generate up to 44 times more ROI than traditional marketing channels like print and TV.<\/p>\n

So how do you create a successful holiday email marketing campaign? Here are a few tips:<\/p>\n

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  1. Start planning early.<\/strong>\u00a0The earlier you start planning your campaign, the more time you’ll have to segment your list, create compelling content, and test your emails.<\/li>\n
  2. Segment your list.<\/strong>\u00a0Not all of your subscribers are created equal. By segmenting your list, you can send more relevant and targeted emails that are more likely to be opened and clicked on.<\/li>\n
  3. Create compelling content.<\/strong>\u00a0Your holiday email content should be informative, engaging, and visually appealing. Use high-quality images, videos, and graphics to capture your subscribers’ attention.<\/li>\n
  4. Test your emails.<\/strong>\u00a0Before you send out your holiday emails, be sure to test them to make sure they look good on all devices and that they’re not spammy.<\/li>\n
  5. Track your results.<\/strong>\u00a0Once you send out your holiday emails, be sure to track your results so you can see what’s working and what’s not. This information will help you improve your email marketing campaigns in the future.<\/li>\n<\/ol>\n

    Here are some additional tips that you can follow:<\/p>\n