{"id":36481,"date":"2020-01-09T18:11:04","date_gmt":"2020-01-09T22:11:04","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=36481"},"modified":"2021-12-02T16:12:02","modified_gmt":"2021-12-02T20:12:02","slug":"marketing-misinformation-reverse-negative-consumer-perception","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/","title":{"rendered":"Marketing Against Misinformation: How to Reverse Negative Consumer Perception"},"content":{"rendered":"

A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don\u2019t enjoy such an advantage. While the internet is an amazing marketing tool that allows companies to reach their target audiences<\/a> with pinpoint accuracy, it also hosts huge amounts of erroneous or incorrect content. What\u2019s worse is that this content can and does influence consumer perceptions of brands and businesses. Thankfully, companies can combat misinformation online and preserve their good name. Here\u2019s how:<\/p>\n

Run Surveys<\/h3>\n

People form new opinions all the time. In reality, it doesn\u2019t take much for a consumer to change their mind about your business, brand, or industry. The only way to know for sure how your consumer base feels about your company is to speak with them regularly. Conducting surveys several times a year will help companies identify what people are saying \u2013\u2013 and hearing \u2013\u2013 about your company. During this process, business leaders should look to determine any false, preconceived notions people may have about their organization.<\/p>\n

Keep Track Of Key Metrics<\/h3>\n

The extent of the negative information about your band is not easy to judge by eyeballing it alone. Instead, you need to keep track of your SaaS marketing metrics<\/a> \u2013 little pieces of information that you can use to make sure that your business is on the right path.<\/p>\n

Sometimes it can be hard to tell whether you\u2019re enduring any reputation damage or not. Customers may not like your services and be vocal about it, but that doesn\u2019t necessarily mean that you\u2019re fighting a losing battle. On the other hand, you might not pick up some undertones until it is too late! Only collecting the proper metrics can protect you and enable you to react in a timely manner.<\/p>\n

Be Transparent<\/h3>\n

The more open and honest your company is, the less damage misinformation can cause. If, for instance, your brand is being wrongly accused of using shoddy workmanship, then consider making a video<\/a> showing your team in action. You don\u2019t need to address an accusation like this directly, but by being upfront with how your company operates, you can win the trust of consumers who really matter.<\/p>\n

Hold an AMA<\/h3>\n

\"how-to-market-reddit-guide-businesses-cats\"<\/a>
\nHow to Market on Reddit: A Guide for Businesses<\/em><\/p>\n

Holding an AMA \u2013\u2013 an \u201cask me anything\u201d session \u2013\u2013 on an online forum can be a great way to connect directly with consumers online and clear the air surrounding a controversial issue. Of course, it\u2019s important to note that AMAs are typically unscripted, so your team should be ready to answer a few tough questions. If you handle this process well, though, it\u2019s possible to diffuse a potentially complicated situation.<\/p>\n

Rebrand<\/h3>\n

\"successful-rebranding-workflow\"<\/a>
\nThe Designer\u2019s Guide To A Successful Rebranding Workflow<\/em><\/p>\n

It\u2019s worth remembering that rebranding won\u2019t solve all of a business\u2019s problems. However, in certain scenarios, it will allow professionals to start over and hit the reset button. Keep in mind that rebranding is a massive undertaking though, and it can ultimately prove ineffective in the long run.<\/p>\n

Produce Quality Content<\/h3>\n

\"online-reputation-management-guide-for-social-media-marketers\"<\/a>
\nOnline Reputation Management: A Guide for Social Media Marketers<\/em><\/p>\n

Want consumers to trust what you say? Then give them lots of quality content. Well-researched blogs, podcasts, and videos are excellent resources that consumers value highly. In addition, consider bringing on industry experts to discuss hot topics in blogs or podcast interviews. The more people understand about your company\/product\/service, the more willing they\u2019ll be to engage with you. This is true no matter if you run a same day STD testing facility<\/a> or a used-car dealership. Consumer-business relationships are two-way streets after all. So start communicating today!<\/p>\n","protected":false},"excerpt":{"rendered":"

A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don\u2019t enjoy such an advantage. While the internet is an amazing marketing<\/p>\n","protected":false},"author":1,"featured_media":36482,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[627,109,111],"tags":[11498,11494,626,7212,5907,5891,9195,10175,11493,4360,11497,571,5875,6054,4803,5885,11501,1594,684,5892,7626,11500,2466,11491,11492,5829,11495,1281,11499,5759,5760,11496,9834,115,10480],"yoast_head":"\nMarketing Against Misinformation: How to Reverse Negative Consumer Perception<\/title>\n<meta name=\"description\" content=\"A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don\u2019t enjoy such an\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Against Misinformation: How to Reverse Negative Consumer Perception\" \/>\n<meta property=\"og:description\" content=\"A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don\u2019t enjoy such an\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-09T22:11:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-02T20:12:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/online-reputation-management-guide-for-social-media-marketers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/\",\"name\":\"Marketing Against Misinformation: How to Reverse Negative Consumer Perception\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/online-reputation-management-guide-for-social-media-marketers.png\",\"datePublished\":\"2020-01-09T22:11:04+00:00\",\"dateModified\":\"2021-12-02T20:12:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don\u2019t enjoy such an\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/online-reputation-management-guide-for-social-media-marketers.png\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/online-reputation-management-guide-for-social-media-marketers.png\",\"width\":600,\"height\":352},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Against Misinformation: How to Reverse Negative Consumer Perception\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Against Misinformation: How to Reverse Negative Consumer Perception","description":"A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don\u2019t enjoy such an","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Against Misinformation: How to Reverse Negative Consumer Perception","og_description":"A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don\u2019t enjoy such an","og_url":"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2020-01-09T22:11:04+00:00","article_modified_time":"2021-12-02T20:12:02+00:00","og_image":[{"width":600,"height":352,"url":"https:\/\/www.andysowards.com\/blog\/assets\/online-reputation-management-guide-for-social-media-marketers.png","type":"image\/png"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/","url":"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/","name":"Marketing Against Misinformation: How to Reverse Negative Consumer Perception","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/online-reputation-management-guide-for-social-media-marketers.png","datePublished":"2020-01-09T22:11:04+00:00","dateModified":"2021-12-02T20:12:02+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don\u2019t enjoy such an","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/online-reputation-management-guide-for-social-media-marketers.png","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/online-reputation-management-guide-for-social-media-marketers.png","width":600,"height":352},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2020\/marketing-misinformation-reverse-negative-consumer-perception\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing Against Misinformation: How to Reverse Negative Consumer Perception"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/36481"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=36481"}],"version-history":[{"count":2,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/36481\/revisions"}],"predecessor-version":[{"id":43197,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/36481\/revisions\/43197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/36482"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=36481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=36481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=36481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}