{"id":37127,"date":"2020-03-18T15:45:04","date_gmt":"2020-03-18T19:45:04","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=37127"},"modified":"2020-03-18T15:45:04","modified_gmt":"2020-03-18T19:45:04","slug":"5-google-search-console-tips-grow-website-traffic","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2020\/5-google-search-console-tips-grow-website-traffic\/","title":{"rendered":"5 Google Search Console Tips to Grow Your Website Traffic"},"content":{"rendered":"<p>Most, if not all, website owners are familiar with the Google Search Console. Knowing how to use GSC, unfortunately, doesn\u2019t translate to understanding how to leverage its power to increase traffic. Below, we\u2019ll show you some tips to help you get more traffic using Google Search Console.<\/p>\n<h2><b>What is Google Search Console?<\/b><\/h2>\n<p><iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/ONr5Z7VhNFI\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Google Search Console (GSC) is a powerful Google tool that allows website owners to get a picture of how Google views their websites. In a nutshell, this free tool lets businesses and individuals maintain their site\u2019s presence on Google search results.<\/p>\n<p>GSC gives you all the relevant marketing data and also notifies you of any issues and errors that might compromise your site\u2019s SEO rankings. Using this data, you can employ a few tricks to increase your site\u2019s traffic.<\/p>\n<h3><b>1.<\/b>\u00a0 \u00a0 \u00a0 <b>Check for crawling and indexing<\/b><\/h3>\n<p><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/how-search-engines-operate\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/how-search-engines-operate-1-1024x535.jpg\" alt=\"how-search-engines-operate (1)\" width=\"1024\" height=\"535\" class=\"alignnone size-large wp-image-37130 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/how-search-engines-operate-1-1024x535.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/how-search-engines-operate-1-768x401.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/how-search-engines-operate-1.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/535;\" \/><\/a><br \/>\n<em>HOW SEARCH ENGINES WORK: CRAWLING, INDEXING, AND RANKING<\/em><\/p>\n<p>Knowing how to use the URL inspection tool is the first step in<a target=\"_blank\" href=\"https:\/\/www.shivarweb.com\/7365\/how-to-use-google-search-console\/\"> mastering Google Search Console<\/a>. The inspection tool helps you determine not only the mobile-friendliness but also the indexation of URLs in your site.<\/p>\n<p>Google has a policy that <a target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/topic\/9427949?hl=en&amp;ref_topic=9428048\">restricts indexing a page unless it crawled<\/a>. As such, you need to ensure that Google can crawl your page. Check that your robot.txt file never blocks crawlers. Using a host that offers fast loading speeds also helps Google crawl a page.<\/p>\n<p>Note that Google can crawl your site but fail to index it. If this is the case, desist from using the \u2018no-index\u2019 tag, upgrade to a faster host, and also update your web content regularly.<\/p>\n<p>GSC comes in handy here as it can help you identify the exact reasons why Google can\u2019t crawl or index your site. Besides, it has several options you can use to consequently fix any issues that might be preventing traffic to your site, including<a target=\"_blank\" href=\"https:\/\/victoriousseo.com\/blog\/what-is-index-bloat\/\"> index bloat<\/a>.<\/p>\n<h3><b>2.<\/b>\u00a0 \u00a0 \u00a0 <b>Identify and work on low-hanging fruits<\/b><\/h3>\n<p>Here you need to find out the low hanging fruits of your page, i.e., those that rank anywhere between 11 and 20. These keywords typically get you to the second page of Google. Let\u2019s face, anything that is on the second page on Google is as well as invisible.<\/p>\n<p>Using the \u2018Average Position,\u2019 you can identify these keyword phrases.\u00a0 Take advantage of GSC and hone the pages for high ranking keyword phrases.<\/p>\n<h3><b>3.<\/b>\u00a0 \u00a0 \u00a0 <b>Optimize posts to increase organic search CTR<\/b><\/h3>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/improve-organic-click-rate\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/improve-organic-click-rate.gif\" alt=\"improve-organic-click-rate\" width=\"500\" height=\"470\" class=\"alignnone size-full wp-image-37128 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/470;\" \/><\/a><br \/>\n<em>13 Ways to Improve Your Organic Click-Through Rate<\/em><\/p>\n<p>Another useful feature of GSC is <a target=\"_blank\" href=\"https:\/\/www.shivarweb.com\/11889\/using-search-analytics-effectively\/\">Search Analytics<\/a>. It shows you the keywords and phrases that get low clicks despite their huge impression. To grow your traffic, you need to improve their search engine presence. This way, many visitors will be able to click more to your website.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/9133276?hl=en&amp;ref_topic=4558844\">Carry out a simple report<\/a> to see the performance of each keyword\/phrase. Note down those that fit the criteria of low clicks and CTR (Click through Rate) but lots of impressions.<\/p>\n<p>Several factors contribute to the low performance of those keywords. The major ones include poor meta descriptions or title tags. On account that, tweak your title tags to be SEO friendly. You\u2019ll also need to come up with a short, captivating, clear meta description that sounds convincing.<\/p>\n<h3><b>4.<\/b>\u00a0 \u00a0 \u00a0 <b>Keep track of the performance drops<\/b><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-search-console-sending-alerts-for-big-ranking-traffic-drops-312700\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/google-search-console-sending-alerts-for-big-ranking-traffic-drops.png\" alt=\"google-search-console-sending-alerts-for-big-ranking-traffic-drops\" width=\"579\" height=\"496\" class=\"alignnone size-full wp-image-37129 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 579px; --smush-placeholder-aspect-ratio: 579\/496;\" \/><\/a><br \/>\n<em>Google Search Console sending alerts for big ranking, traffic drops<\/em><\/p>\n<p>The overall site\u2019s performance reveals whether the tips you\u2019ve employed have had an impact or not. GSC\u2019s Search Analytics, however, falls short in this. Nonetheless, it does give you a 4-week performance report.<\/p>\n<p>To get a better picture of the site\u2019s performance, keep tabs on how your posts perform daily or weekly. If you notice a position drop on any post, employ new strategies to make sure it regains its position.<\/p>\n<h3><b>5.<\/b>\u00a0 \u00a0 \u00a0 <b>Monitor branded search performance<\/b><\/h3>\n<p>The tips above will help increase your traffic, but it is<a target=\"_blank\" href=\"https:\/\/www.goup.co.uk\/guides\/branded-search\/\"> a branded search<\/a> that will ensure your site doesn\u2019t fall off when <a target=\"_blank\" href=\"https:\/\/www.knucklepuckmedia.com\/blog\/how-to-monitor-google-algorithm-updates\/\">rankings undulate<\/a>. This is why it is crucial to examine and have many branded searches. The Google Search Console tool allows you to evaluate the performance of your branded searches.<\/p>\n<p>Once a month is enough as it will let you know whether or not your performance is on the rise or downward slope. In the case of the latter, you will need to make amends to your tactics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most, if not all, website owners are familiar with the Google Search Console. Knowing how to use GSC, unfortunately, doesn\u2019t translate to understanding how to leverage its power to increase<\/p>\n","protected":false},"author":1,"featured_media":37130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,111],"tags":[5891,9195,89,5892,7626,11929,4298,4216,11927,9967,11928,5893,9040,10769,848,85,7800,677],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Google Search Console Tips to Grow Your Website Traffic<\/title>\n<meta name=\"description\" content=\"Most, if not all, website owners are familiar with the Google Search Console. Knowing how to use GSC, unfortunately, doesn\u2019t translate to understanding\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2020\/5-google-search-console-tips-grow-website-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Google Search Console Tips to Grow Your Website Traffic\" \/>\n<meta property=\"og:description\" content=\"Most, if not all, website owners are familiar with the Google Search Console. 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