{"id":37990,"date":"2020-06-12T12:18:52","date_gmt":"2020-06-12T16:18:52","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=37990"},"modified":"2023-07-13T17:38:01","modified_gmt":"2023-07-13T21:38:01","slug":"seeing-the-future-of-digital-marketing-2020-trends-to-watch-for","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2020\/seeing-the-future-of-digital-marketing-2020-trends-to-watch-for\/","title":{"rendered":"Seeing the Future of Digital Marketing: 2020 Trends to Watch For"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Are you trying to figure out what the future of digital marketing is? Read this article to learn about 2020 trends to watch for.<\/strong><\/h3>\n\n\n\n<p>For the first time ever, it is expected that this year businesses will spend more on digital marketing than traditional advertising according to <a href=\"https:\/\/techcrunch.com\/2019\/02\/20\/emarketer-digital-ad-forecast\/\" target=\"_blank\" rel=\"noreferrer noopener\">research by eMarketer<\/a>.<\/p>\n\n\n\n<p>Digital marketing is becoming the primary form of advertising for companies primarily due to the fact that people are spending more time than ever,&nbsp;nearly two and a half hours a day, on social media.&nbsp;<\/p>\n\n\n\n<p>If you are looking to expand your business and get a step ahead of the competition, keep reading this guide on the future of digital marketing to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Customer Experience<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/#6e7e1a704ef2\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/50-stats-that-prove-the-value-of-customer-experience.jpg\" alt=\"\" class=\"wp-image-37993 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/50-stats-that-prove-the-value-of-customer-experience.jpg 960w, https:\/\/www.andysowards.com\/blog\/assets\/50-stats-that-prove-the-value-of-customer-experience-768x512.jpg 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/640;\" \/><\/a><figcaption class=\"wp-element-caption\"><em>50 Stats That Prove The Value Of Customer Experience<\/em><\/figcaption><\/figure>\n\n\n\n<p>Customer Experience (CX) is becoming one of the top trends in digital marketing for 2020. The customer experience goes above and beyond just customer service. It also utilizes the user experience to maximize results.<\/p>\n\n\n\n<p>Companies are starting to realize what their most significant&nbsp;asset is the customer. To keep customers coming back for more, it is essential to create a better experience for them.&nbsp;<\/p>\n\n\n\n<p>A few benefits that come along with an excellent customer experience may include:<\/p>\n\n\n\n<ul>\n<li>More loyal customers&nbsp;<\/li>\n\n\n\n<li>Positive reviews&nbsp;<\/li>\n\n\n\n<li>Word of mouth recommendations&nbsp;<\/li>\n\n\n\n<li>More satisfied consumers&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/#2c9a603a4ef2\" target=\"_blank\" rel=\"noreferrer noopener\">84 percent<\/a> of companies&nbsp;that made improvements to their customer experience reported an increase in revenue. Marketing agencies can help create stunning websites to impress your customers and make a lasting impression.<\/p>\n\n\n\n<p>No matter how you look at it, putting the customer first when it comes to business is always a smart idea.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Visual Content Marketing<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hbr.org\/2019\/09\/the-strategy-behind-tiktoks-global-rise\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/the-strategy-behind-tiktoks-global-rise-1024x576.jpg\" alt=\"\" class=\"wp-image-37992 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/the-strategy-behind-tiktoks-global-rise-1024x576.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/the-strategy-behind-tiktoks-global-rise-768x432.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/the-strategy-behind-tiktoks-global-rise.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a><figcaption class=\"wp-element-caption\"><em>The Strategy Behind TikTok\u2019s Global Rise<\/em><\/figcaption><\/figure>\n\n\n\n<p>Humans are more inclined to learn from and absorb information coming from visuals rather than reading text. If you don&#8217;t believe it, look at the rise of the popular <a href=\"https:\/\/hbr.org\/2019\/09\/the-strategy-behind-tiktoks-global-rise\" target=\"_blank\" rel=\"noreferrer noopener\">social media app TikTok<\/a>.&nbsp;<\/p>\n\n\n\n<p>The platform uses homemade videos&nbsp;by users that are primarily created to get &#8220;views.&#8221; The app features fast-paced and quirky content that&nbsp;catches users&#8217; attention and draws them in for more.&nbsp;<\/p>\n\n\n\n<p>The fast-paced visual content that TikTok promotes is expected to become one of the primary channels that marketers will reach consumers.&nbsp;<\/p>\n\n\n\n<p>According to research from&nbsp;Youtube, users watch one billion hours of videos on their platform every day, and that number is expected to continue to rise significantly over the next few years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Artificial Intelligence<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.forbes.com\/sites\/nicolemartin1\/2018\/11\/12\/how-ai-is-revolutionizing-digital-marketing\/#4e011bfd1f62\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/how-ai-is-revolutionizing-digital-marketing.jpg\" alt=\"\" class=\"wp-image-37995 lazyload\" width=\"580\" height=\"363\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/how-ai-is-revolutionizing-digital-marketing.jpg 960w, https:\/\/www.andysowards.com\/blog\/assets\/how-ai-is-revolutionizing-digital-marketing-768x482.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/how-ai-is-revolutionizing-digital-marketing-320x200.jpg 320w\" data-sizes=\"(max-width: 580px) 100vw, 580px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/363;\" \/><\/a><figcaption class=\"wp-element-caption\"><em>How AI Is Revolutionizing Digital Marketing<\/em><\/figcaption><\/figure>\n\n\n\n<p>Artificial Intelligence (AI) has been changing technology as we know it and is now becoming one of the most useful and time-saving trends in digital marketing.&nbsp;<\/p>\n\n\n\n<p>Marketing professionals have found innovative ways to incorporate artificial intelligence to boost sales and convert leads. AI is being used to collect consumers&#8217; data from social media, analyze it, and then produce relevant ads that might intrigue the consumer.&nbsp;<\/p>\n\n\n\n<p>Artificial Intelligence is also being used to predict trends in the market, giving marketing professionals insights on how to budget and where to designate resources for the best results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>For More Insights Into the Future of Digital Marketing<\/strong><\/h2>\n\n\n\n<p>As you can see, the future of digital marketing is an exciting and creative movement geared towards a&nbsp;new tomorrow. Business professionals and experts both agree that technology is going to continue to be a significant part of the business landscape.<\/p>\n\n\n\n<p>For more information on digital marketing and other helpful resources, check out the rest of our website!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you trying to figure out what the future of digital marketing is? Read this article to learn about 2020 trends to watch for. For the first time ever, it<\/p>\n","protected":false},"author":1,"featured_media":37994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,111,1],"tags":[3026,5891,571,5130,167,5892,5893,12204,5879,21,452,5952,412],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seeing the Future of Digital Marketing: 2020 Trends to Watch For<\/title>\n<meta name=\"description\" content=\"Are you trying to figure out what the future of digital marketing is? Read this article to learn about 2020 trends to watch for. 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