{"id":38872,"date":"2020-09-22T15:11:01","date_gmt":"2020-09-22T19:11:01","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=38872"},"modified":"2020-09-22T15:11:41","modified_gmt":"2020-09-22T19:11:41","slug":"heres-how-your-business-can-maintain-client-engagement-amidst-covid-19","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2020\/heres-how-your-business-can-maintain-client-engagement-amidst-covid-19\/","title":{"rendered":"Here&#8217;s How Your Business Can Maintain Client Engagement Amidst COVID-19"},"content":{"rendered":"\n<p>The coronavirus pandemic has hit most businesses very hard. Continued adaptions are the only way your company will survive. While those upgrades should cover a wide range of features, client engagement should be at the top of your agenda.<\/p>\n\n\n\n<p>If customers stop using the business, it will inevitably crash and burn. Here&#8217;s how you can prevent that outcome in five easy steps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#1. Focus On Storytelling<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.searchenginejournal.com\/brand-storytelling-covid-19\/378266\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"538\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/brand-storytelling-covid-19-1024x538.png\" alt=\"\" class=\"wp-image-38876 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/brand-storytelling-covid-19-1024x538.png 1024w, https:\/\/www.andysowards.com\/blog\/assets\/brand-storytelling-covid-19-768x403.png 768w, https:\/\/www.andysowards.com\/blog\/assets\/brand-storytelling-covid-19-1536x806.png 1536w, https:\/\/www.andysowards.com\/blog\/assets\/brand-storytelling-covid-19.png 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/538;\" \/><\/a><figcaption>Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart<\/figcaption><\/figure>\n\n\n\n<p>Reduced in-store interactions ensure that you must make the most of your marketing strategies. They need to feel more personal than ever, which is why storytelling should play a key role. Customers should feel a strong connection to the people behind the brands, as well as the companies themselves. You can learn to do this by gaining tips from the best <a href=\"https:\/\/www.andysowards.com\/blog\/2020\/top-5-best-watch-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">watch brands<\/a>. If nothing else, a client\u2019s investment into your backstory will encourage them to keep coming back. Familiarity is a key feature for gaining conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#2. Invest In Customer Care<\/strong><\/h2>\n\n\n\n<p>Consumers will often have queries before completing a purchase. Therefore, it must be convenient for them to make that contact. Implementing VoIP tech, alongside better web facilities, will pay dividends in this era. Visit <a href=\"https:\/\/www.xbase.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">xbase.com<\/a> to learn more about making this upgrade and it&#8217;ll transform your approach to support. This will lead to increased conversions and faster paths to conversion. Better still, it&#8217;ll save time for your staff and avoid ambiguity as all data will be logged and stored.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#3. Seek Their Opinions<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hbr.org\/2020\/04\/ensure-that-your-customer-relationships-outlast-coronavirus\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/ensure-that-your-customer-relationships-outlast-coronavirus-1024x576.jpg\" alt=\"\" class=\"wp-image-38875 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/ensure-that-your-customer-relationships-outlast-coronavirus-1024x576.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/ensure-that-your-customer-relationships-outlast-coronavirus-768x432.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/ensure-that-your-customer-relationships-outlast-coronavirus.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a><figcaption>Ensure That Your Customer Relationships Outlast Coronavirus<\/figcaption><\/figure>\n\n\n\n<p>Customers want to feel valued. One of the best ways to achieve this is to ask for their thoughts and suggestions. Whether it&#8217;s a survey, <a href=\"https:\/\/www.eventbrite.co.uk\/blog\/how-to-run-a-successful-focus-group-event-ds00\/\" target=\"_blank\" rel=\"noreferrer noopener\">focus group<\/a> or another form of market research doesn&#8217;t matter. The insights can help direct your next moves in business. Crucially, when customers can see that your company actively listens to them, they feel as though they are a part of the company. Crank up the excitement by running a prize draw in conjunction with this step. Customers will love it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#4. Organize Events<\/strong><\/h2>\n\n\n\n<p>Social distancing rules in your territory may prevent normal activities. However, you can still run VIP events for smaller groups. A promotion day with staggered timeslots is equally beneficial and can be combined with selling from a pop-up stool. Promotional gifts can be found at <a href=\"https:\/\/www.anypromo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">anypromo.com<\/a> to build greater enthusiasm. Clients understand the situation and will appreciate your efforts at this time. It can subsequently cause them to make a mental note between your brand and various positive outcomes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#5. Focus On Them<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/techcrunch.com\/2020\/03\/19\/even-in-the-age-of-covid-19-you-need-to-stay-focused-on-the-customer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/even-in-the-age-of-covid-19-you-need-to-stay-focused-on-the-customer-1024x682.jpg\" alt=\"\" class=\"wp-image-38874 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/even-in-the-age-of-covid-19-you-need-to-stay-focused-on-the-customer-1024x682.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/even-in-the-age-of-covid-19-you-need-to-stay-focused-on-the-customer-768x512.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/even-in-the-age-of-covid-19-you-need-to-stay-focused-on-the-customer.jpg 1390w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/a><figcaption>Even in the age of COVID-19, you need to stay focused on the customer<\/figcaption><\/figure>\n\n\n\n<p>Avoiding pitfalls is as important as following positive steps. One of the worst things you can do as a business is trying to reach a universal audience. The harsh reality is that there are several demographics who won&#8217;t have any interest in your products and services. Appreciating <a href=\"https:\/\/www.b2binternational.com\/publications\/channels-to-market-know-your-place\/\" target=\"_blank\" rel=\"noreferrer noopener\">your place in the market<\/a>, before marketing directly to people within your demographic is vital. Aside from boosting the engagement, it can prevent wasted time, money, and energy. Now is the time to do it.<\/p>\n\n\n\n<p>This current period is tough, but you can get through it. Achieving the right level of customer engagement will go a long way to helping.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The coronavirus pandemic has hit most businesses very hard. Continued adaptions are the only way your company will survive. While those upgrades should cover a wide range of features, client<\/p>\n","protected":false},"author":1,"featured_media":38874,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,5695,5633],"tags":[5891,12190,566,12044,12517,3684,8059,6054,3864,988,1224,5892,7626,12808,12809,9200,1385,4563],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s How Your Business Can Maintain Client Engagement Amidst COVID-19<\/title>\n<meta name=\"description\" content=\"The coronavirus pandemic has hit most businesses very hard. Continued adaptions are the only way your company will survive. 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