{"id":39048,"date":"2020-10-11T20:12:32","date_gmt":"2020-10-12T00:12:32","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=39048"},"modified":"2021-04-12T14:31:46","modified_gmt":"2021-04-12T18:31:46","slug":"social-media-engagement-strategies-that-experts-swear-by","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2020\/social-media-engagement-strategies-that-experts-swear-by\/","title":{"rendered":"Social Media Engagement Strategies That Experts Swear By"},"content":{"rendered":"\n<p>The importance of social media is understood by most brands. The problem is that many of them underestimate social media engagement\u2019s value. You\u2019re missing golden opportunities to truly <a href=\"https:\/\/notifier.so\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase social media engagement<\/a> if you\u2019re rarely taking time to really interact with your potential and current followers.<\/p>\n\n\n\n<p>On the other hand, you\u2019re building relationships that that can drive more conversions and profits when you interact with your social media audience regularly. To improve your brand awareness, utilize the following social media engagement strategies from experts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Build A Brand Persona<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"5 Hacks to Get More Social Shares | Online Marketing Advice\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/LSOJw9jDrCE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Brand persona refers to a set of personal characteristics, values, and attitudes that your <a href=\"https:\/\/www.andysowards.com\/blog\/2020\/tips-building-personal-brand-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal brand<\/a> portrays on a regular basis in order to connect with a specific target audience segment. The purpose of persona is to create realistic and reliable representations of your target audience segments in order to make it easier for them to connect to your business. Most importantly, a brand persona helps you build a trustworthy connection with your target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Work With Influencers<\/strong><\/h2>\n\n\n\n<p>You can use influencers for social media engagement by connecting with them on the social network platform of your choice. These should be people that share the same passion and interest as yours or can relate to what your business does. If they like your product or service, as well as the information that you\u2019re sharing on social media, they&#8217;ll recommend it to their followers. And, if their followers like the recommendation, they\u2019ll most likely to recommend it to others as well.<\/p>\n\n\n\n<p>Thus, it\u2019s best to look for influencers within your niche. For instance, if you want to promote sporting events, work with <a href=\"https:\/\/www.greenfly.com\/solutions\/sports\/\" target=\"_blank\" rel=\"noreferrer noopener\">sports influencers<\/a>. You can reach out to them and encourage them to engage with you or be part of any project you plan to do. By reaching out to these influencers, you&#8217;ll gain credibility and build relationships that can be vital to your business\u2019s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Incorporate Images To Your Social Media Posts<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"676\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/social-media-website-marketing-tips-brand-business-lifehacks-1-min-1024x676.jpeg\" alt=\"\" class=\"wp-image-39053 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/social-media-website-marketing-tips-brand-business-lifehacks-1-min-1024x676.jpeg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/social-media-website-marketing-tips-brand-business-lifehacks-1-min-768x507.jpeg 768w, https:\/\/www.andysowards.com\/blog\/assets\/social-media-website-marketing-tips-brand-business-lifehacks-1-min-1536x1014.jpeg 1536w, https:\/\/www.andysowards.com\/blog\/assets\/social-media-website-marketing-tips-brand-business-lifehacks-1-min-2048x1351.jpeg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/676;\" \/><\/figure>\n\n\n\n<p>Images in social media posts are an important way of getting people to remember your brand. One great way of using images in social media is to incorporate text to your images to add captivating information. Adding pictures of the products or services you offer will help to create a more visually appealing content, which means your visitors are more likely to read the information you&#8217;re putting out.&nbsp;<\/p>\n\n\n\n<p>Images in social posts can be created from scratch or you could choose to use existing images. If you&#8217;re using an existing image from an online gallery or photo shop, you&#8217;ll have the opportunity to edit it to give it your brand name or logo. If you have an image that you&#8217;re happy with, then, you&#8217;ll find that you have a lot more options when it comes to choosing a suitable background.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Post More Video Content<\/strong><\/h2>\n\n\n\n<p>The importance of video content in social media posts is often overlooked. Many people who use their social networking sites to promote their businesses and their products don\u2019t understand the importance of video in their posts.<\/p>\n\n\n\n<p>For one, there are too many people on social media platforms who are interested in videos. Also, the people on these platforms who want to learn more about something don&#8217;t have a lot of time to read lengthy articles or blogs. Because of these reasons, many social media marketing experts recommend posting a few short videos or other types of <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/06\/01\/three-reasons-video-marketing-is-important-on-social-media-in-2020\/#5491dff56e55\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing<\/a> content on social media to increase engagement.<\/p>\n\n\n\n<p>For example, if you&#8217;re promoting a new product that you&#8217;re offering, it can be a good idea to post a video about the product and how it can benefit consumers. Videos can also be a great way to teach your customers a certain skill, so offering video tutorials on your social media pages for free is also a good idea to drive engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Use Hashtags<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.entrepreneur.com\/article\/353063\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"700\" height=\"350\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Learn-How-to-Expand-Your-Social-Media-Following-with-Hashtags.jpg\" alt=\"\" class=\"wp-image-39051 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/350;\" \/><\/a><figcaption>Learn How to Expand Your Social Media Following with Hashtags<\/figcaption><\/figure>\n\n\n\n<p>If you&#8217;re not using trending hashtags in your social media posts, you&#8217;re missing out on a great opportunity to get your brand noticed by potential followers and customers. When you use relevant hashtags in your posts, the chances of social media users finding your content increase. If you can come up with any unique, branded hashtag, you may even start your own hashtag trend. It will encourage your followers to create relevant posting using the said hashtag. As a result, your social media engagement increases significantly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. <strong>Sponsor A Giveaway Contest<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/justcreative.com\/2008\/11\/25\/how-to-get-sponsors-for-blog-giveaways-competitions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"500\" height=\"134\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/how-to-get-sponsors-for-blog-giveaways-competitions.jpg\" alt=\"\" class=\"wp-image-39050 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/134;\" \/><\/a><figcaption>How To Get Sponsors For Giveaways &amp; Competitions<\/figcaption><\/figure>\n\n\n\n<p>One of the best ways to increase social media engagement is to hold a giveaway contest. What you want to do is find a few people who have a good following. Then, you\u2019re going to have them post something on their social media profiles for a chance to win something from your business. You&#8217;ll want to get several different contests going on so that you have a good chance of someone entering into them. Nevertheless, the chance of receiving something compels people to engage with you, thus, driving engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h3>\n\n\n\n<p>Increasing social media engagement is always an ongoing task\u2014it\u2019s important to keep that in mind. Spend time to get to know your audience. Spend time with them every day using the strategies discussed above, then, use analytics for you to see which strategies give you the best results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of social media is understood by most brands. The problem is that many of them underestimate social media engagement\u2019s value. You\u2019re missing golden opportunities to truly increase social<\/p>\n","protected":false},"author":1,"featured_media":39052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,111,615],"tags":[626,6738,10719,5891,9195,571,8886,5875,950,1015,317,11536,6518,7588,10431,5892,9912,150,7069,5952,7800],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Engagement Strategies That Experts Swear By<\/title>\n<meta name=\"description\" content=\"The importance of social media is understood by most brands. 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