{"id":39278,"date":"2020-10-30T11:41:57","date_gmt":"2020-10-30T15:41:57","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=39278"},"modified":"2023-07-11T18:48:12","modified_gmt":"2023-07-11T22:48:12","slug":"why-ecommerce-stores-need-to-understand-the-importance-of-good-web-design","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2020\/why-ecommerce-stores-need-to-understand-the-importance-of-good-web-design\/","title":{"rendered":"Why eCommerce Stores Need To Understand The Importance Of Good Web Design"},"content":{"rendered":"\n

An eCommerce store depends on good web design just as much\u2014if not more <\/em>than\u2014any other website. Imagine visiting a website to make a purchase, and the site is clunky, hard to navigate. You\u2019d probably go somewhere else, right? What if you couldn\u2019t navigate the site at all on your mobile device because it was slow and didn\u2019t fit right on your screen? All of these problems can cause customers to turn away, and can also be solved with a simple web design change.<\/p>\n\n\n\n

Here, we\u2019ll take a closer look at why eCommerce stores need to understand the importance of good web design. Even if you\u2019ve been at this for years, you can always learn something new, so read on!<\/p>\n\n\n\n

Fast Loading Times<\/h2>\n\n\n\n
\"\"<\/a>
20 Ways to Speed Up Your Website and Improve Conversion in 2020<\/figcaption><\/figure>\n\n\n\n

We\u2019ve all had experiences with websites that don\u2019t load. It\u2019s incredibly frustrating when you\u2019re trying to access content or purchase something to have a site that doesn\u2019t want to load or just loads slowly. <\/em>Most websites will load in a few milliseconds given a good connection, but a clunky, poorly-designed site will take at least a few seconds, if not a few minutes <\/em>to load. Who has three minutes to sit and wait for a single page to load?<\/p>\n\n\n\n

Sites like ours (hopefully) are a good example of superior web design. The site loads quickly, looks aesthetically-pleasing, and makes you curious about the products on it. It\u2019s also optimized for mobile, so on-the-go users can still order merchandise or view the blog without any issues. This is what an eCommerce site should look and feel like.<\/p>\n\n\n\n

The faster your loading times are, the better. Your users will be happier and your sales will be higher. Optimizing your site is incredibly important, especially when most people access the web via their phone or mobile device. About 52% of all web traffic is mobile!<\/p>\n\n\n\n

Easy Navigation<\/h2>\n\n\n\n
\"\"<\/a>
The Top 21 Best Practices for Running a Successful Ecommerce Website<\/figcaption><\/figure>\n\n\n\n

Have you ever visited a site that was difficult to navigate? You can\u2019t find the search bar, the pull-down menu doesn\u2019t link to where it\u2019s supposed to, and you\u2019re having trouble locating anything you\u2019re looking for. This can become frustrating after just a few seconds, and most people tend to tune out within that time period if they can\u2019t find what they\u2019re looking for.<\/p>\n\n\n\n

Your site should be easy to navigate and clear to new users. Some sites prefer a side-scrolling or down-scrolling design, where everything is on one page. Others utilize a pull-down menu or something similar to help users locate the pages they need.<\/p>\n\n\n\n

An eCommerce site works best with a menu. Verma Farms has a great website where they sell CBD gummies and oils, and has a simple menu at the top of the first page. You can find anything you\u2019re looking for on the site there, and there\u2019s even a search bar for specific searches.<\/p>\n\n\n\n

A search bar should always be a component of your eCommerce site. Some users won\u2019t want to spend time getting a feel for your site, and will want to get right to it. Providing a search bar is something of a shortcut for those users, and can help even familiar users find new products or pages.<\/p>\n\n\n\n

Aesthetically-Pleasing<\/h2>\n\n\n\n

Within the first second of visiting your eCommerce site, your user has already made a decision about whether or not they like it. This is where the aesthetics of the site come in. Many businesses get caught up in the aesthetics of a site, but it\u2019s important to remember that it\u2019s not all about looks; though they do play an important part in the conversion process.<\/p>\n\n\n\n

A website that looks and <\/em>feels good will attract more users and make paying customers out of new visitors. An attractive website can even help sway the purchase decision of an uncertain user.<\/p>\n\n\n\n

Separates You From Competitors<\/h2>\n\n\n\n
\"\"<\/a>
9 E-Commerce Website Design Tips and Best Practices in 2020<\/figcaption><\/figure>\n\n\n\n

The competition will always be trying to stay one step ahead of you, but one of the easiest ways to separate yourself is by improving your website design. When you have a good, functional website to work with, your customers will almost always choose your site over one that runs slowly, looks poorly-made, or doesn\u2019t function well. Separate your brand from the competition by adopting a policy of excellence in everything <\/em>that you do\u2014even the design of your website. You\u2019re going to want to hire an expert designer for that.<\/p>\n\n\n\n

Even though website builders like Wix are powerful tools, you\u2019ll still never get the amount of customization that a designer can offer your site.<\/p>\n\n\n\n

Wrap-Up<\/h2>\n\n\n\n

To wrap things up, remember that good website design is what separates you from competitors, improves conversion rates, and keeps mobile users interested in your site. Aesthetics aren\u2019t everything, but a good balance of good looks and functionality can do a lot for your website and your sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

An eCommerce store depends on good web design just as much\u2014if not more than\u2014any other website. Imagine visiting a website to make a purchase, and the site is clunky, hard<\/p>\n","protected":false},"author":1,"featured_media":39280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,24,5695],"tags":[5891,10582,1187,2301,333,7930,988,5447,4420,522,5985],"yoast_head":"\nWhy eCommerce Stores Need To Understand The Importance Of Good Web Design<\/title>\n<meta name=\"description\" content=\"An eCommerce store depends on good web design just as much\u2014if not more than\u2014any other website. 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