{"id":39795,"date":"2020-12-18T13:36:00","date_gmt":"2020-12-18T17:36:00","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=39795"},"modified":"2020-12-18T15:38:32","modified_gmt":"2020-12-18T19:38:32","slug":"4-tips-to-improve-the-online-customer-experience","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2020\/4-tips-to-improve-the-online-customer-experience\/","title":{"rendered":"4 Tips to Improve the Online Customer Experience"},"content":{"rendered":"\n<p>More customers than ever before are now likely to engage with a business entirely online. Indeed, a consumer may become aware of a brand on social media, respond to an advertisement on a search engine, and decide to make a purchase after reading a blog or visiting an ecommerce store. With that in mind, it\u2019s imperative that forward-thinking companies take steps&nbsp; to improve the online experience of their most important customers. Whether you operate a brick-and-mortar location or you\u2019ve moved entirely online, these four tips will help you maintain good customer relationships with digital consumers. Check them out here:&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create Supplementary Content<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.searchenginejournal.com\/supplemental-content\/291127\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"760\" height=\"400\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/How-to-Use-Supplemental-Content-to-Get-More-Mileage-from-Big-Content.png\" alt=\"\" class=\"wp-image-39798 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 760px; --smush-placeholder-aspect-ratio: 760\/400;\" \/><\/a><figcaption>How to Use Supplemental Content to Get More Mileage from Big Content<\/figcaption><\/figure>\n\n\n\n<p>The first and perhaps the most straightforward way to connect with consumers online is to create quality content on your own website. By providing consumers with supplementary content about your products, services, and industry, you can offer them key pieces of information they need to make informed decisions. For example, businesses like <a href=\"https:\/\/thebunioncure.com\/bunion-surgery-recovery-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">Northwest Surgery Center<\/a> often generate content related to specific issues like foot surgery. The point is that \u2013\u2013 regardless of the nature of your business \u2013\u2013 excellent content can help boost your site\u2019s awareness and deliver valuable insights to your customers at the same time.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Update Update Update<\/strong><\/h2>\n\n\n\n<p>There\u2019s nothing more frustrating for a consumer than to connect with a brand online, only to discover later that they no longer offer certain products or services, or that their terms of service have changed. Old, outdated, or plain incorrect information on your social media pages, ads, or ecommerce sites can frustrate and confuse your customers. So make it a point to constantly update your digital content to reflect your current capabilities. Plain and simple, inconsistencies on official pages can seriously damage your brand image.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Follow Up<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.entrepreneur.com\/article\/320656\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"700\" height=\"350\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/5-Ecommerce-Secrets-the-Experts-Arent-Willing-to-Share-With-You.jpeg\" alt=\"\" class=\"wp-image-39797 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/350;\" \/><\/a><figcaption>5 Ecommerce Secrets the &#8216;Experts&#8217; Aren&#8217;t Willing to Share With You<\/figcaption><\/figure>\n\n\n\n<p>Often, going the extra mile doesn\u2019t require tons of innovative thinking or new strategies. Rather, it just takes a little bit of time and effort. To wit, following up with your online customers via email might not sound like much, but it can lead to a substantial uptick in engagement as a result. Additionally, it\u2019s important for businesses that engage in <a href=\"https:\/\/www.andysowards.com\/blog\/2020\/brand-design-importance-in-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce<\/a> transactions to connect with their customers to let them know when their products will ship and when they will likely arrive.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Offer Customer Support<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.andysowards.com\/blog\/2018\/customer-service-mistakes-business-needs-stop-making\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Customer-Service-Mistakes-Your-Business-Needs-To-Stop-Making-11.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/720;\" \/><\/a><figcaption>Customer Service Mistakes Your Business Needs To Stop Making<\/figcaption><\/figure>\n\n\n\n<p>Just because a business operates solely online, it doesn\u2019t mean it shouldn\u2019t prioritize customer support. On the contrary, businesses that rely on digital sales should hire professionals who are capable of answering customer questions and solving customer issues in a remote capacity. Don\u2019t ever underestimate how much consumers value speaking to actual humans. Hiring a couple of talented professionals to handle customer queries online can greatly enhance the customer experience for countless leads every year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More customers than ever before are now likely to engage with a business entirely online. Indeed, a consumer may become aware of a brand on social media, respond to an<\/p>\n","protected":false},"author":1,"featured_media":39797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,1,5633],"tags":[7399,5891,1486,12442,3864,333,988,6011,8391,6745],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Tips to Improve the Online Customer Experience<\/title>\n<meta name=\"description\" content=\"More customers than ever before are now likely to engage with a business entirely online. 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