{"id":40446,"date":"2021-03-04T17:01:58","date_gmt":"2021-03-04T21:01:58","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=40446"},"modified":"2021-03-04T17:02:00","modified_gmt":"2021-03-04T21:02:00","slug":"3-reasons-your-online-ads-arent-converting","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2021\/3-reasons-your-online-ads-arent-converting\/","title":{"rendered":"3 Reasons Your Online Ads Aren&#8217;t Converting"},"content":{"rendered":"\n<p>Online ads are usually presented as a sure-fire way of generating leads and converting them into customers. Truthfully, when done correctly, they could be your number one source of revenue. In instances like this, they pretty much pay for themselves &#8211; and then some! You may have dabbled in some online ads, but you&#8217;ve yet to see the desired results. Instead of generating traffic and making conversions, you&#8217;re actually losing money. Why is this the case? Why won&#8217;t your ads convert? If we look at the anatomy of a great online ad, we can quickly identify three common reasons this is happening:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The ad content is poor<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/neilpatel.com\/blog\/why-your-content-marketing-is-not-working\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"624\" height=\"575\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/why-your-content-marketing-is-not-working.png\" alt=\"\" class=\"wp-image-40450 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/575;\" \/><\/a><figcaption>Why Most Brands Fail Miserably at Content Marketing (and How to Prevent That)<\/figcaption><\/figure>\n\n\n\n<p>By &#8216;content,&#8217; we&#8217;re referring to what&#8217;s on your advert. This relates to all sorts of online ads &#8211; across websites, search engines, or social media. If the content is poor, it won&#8217;t attract anyone&#8217;s attention. You need to <a href=\"https:\/\/spark.adobe.com\/make\/advertisement-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">design your adverts<\/a> so they offer people something attractive. The content needs to catch their eye and draw them in. For example, the add should broadcast that you have a special offer on, or it should show specific products in all their glory. If your advert doesn&#8217;t include anything that gets people interested in your offer, nobody will click it!\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your landing pages suck<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.reddit.com\/r\/shopify\/comments\/i9a9ry\/your_landing_page_copy_sucks_heres_how_to_fix_it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"365\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/marketing-tips-improve-landing-page-copy-1024x365.png\" alt=\"\" class=\"wp-image-40449 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/marketing-tips-improve-landing-page-copy-1024x365.png 1024w, https:\/\/www.andysowards.com\/blog\/assets\/marketing-tips-improve-landing-page-copy-768x274.png 768w, https:\/\/www.andysowards.com\/blog\/assets\/marketing-tips-improve-landing-page-copy-1536x548.png 1536w, https:\/\/www.andysowards.com\/blog\/assets\/marketing-tips-improve-landing-page-copy.png 1896w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/365;\" \/><\/a><figcaption>Your Landing Page Copy Sucks: Here&#8217;s How to Fix It<\/figcaption><\/figure>\n\n\n\n<p>To put it frankly, your landing pages suck and are undoing any work that your advert did. Even if your ad design and content are incredible, landing pages can screw everything up. If you spoke to the professionals at a <a href=\"https:\/\/nextlevelsem.com\/internet-marketing-services\/pay-per-click\/\" target=\"_blank\" rel=\"noreferrer noopener\">PPC agency<\/a>, they&#8217;d probably tell you that this is the most common reason for losing conversions. Landing pages should be an extension of the ad, guiding users to make a decision. They should be designed specifically for people that have clicked on the advert, building on what you presented in the ad. Basically, this is your time to add value to your offering, showcase why people need it, and direct them straight to where they can buy it. One of the most common online ad mistakes is not having a tailored landing page and just bringing people to your homepage. As such, they&#8217;re lost and all the magic of the ad has left them!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You&#8217;re targeting the wrong people<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.socialmediaexaminer.com\/7-reasons-facebook-ads-do-not-convert\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"600\" height=\"315\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/7-Reasons-Your-Facebook-Ads-Do-Not-Convert.png\" alt=\"\" class=\"wp-image-40448 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/315;\" \/><\/a><figcaption>7 Reasons Your Facebook Ads Do Not Convert<\/figcaption><\/figure>\n\n\n\n<p>Finally, adverts won&#8217;t work if you target the wrong people. Look at search engine adverts as an example &#8211; you bid on keywords and search terms to present your ads to the relevant people. If you&#8217;re bidding on searches and terms that don&#8217;t relate to your target audience, your ads are going to show for the wrong people. Your target market never sees them, which decreases their effectiveness. Much like the first point, this one stops you from getting clicks, which eliminates the effectiveness of your landing pages.&nbsp;<\/p>\n\n\n\n<p>So, as a brief summary, your online ads aren&#8217;t converting because they don&#8217;t look good, your landing pages are awful, and you&#8217;re targeting the wrong audiences. If you fix these three things, you&#8217;ve built the foundations of a successful online advertising campaign. Already, you will see better results, with <a href=\"https:\/\/www.andysowards.com\/blog\/2021\/6-ways-to-improve-your-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">more conversions<\/a> and sales coming your way.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online ads are usually presented as a sure-fire way of generating leads and converting them into customers. Truthfully, when done correctly, they could be your number one source of revenue.<\/p>\n","protected":false},"author":1,"featured_media":40449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,5695,111],"tags":[5891,571,410,6310,7917,5806,10211,9611,5800,5893,6347],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Reasons Your Online Ads Aren&#039;t Converting<\/title>\n<meta name=\"description\" content=\"Online ads are usually presented as a sure-fire way of generating leads and converting them into customers. Truthfully, when done correctly, they could be\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2021\/3-reasons-your-online-ads-arent-converting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons Your Online Ads Aren&#039;t Converting\" \/>\n<meta property=\"og:description\" content=\"Online ads are usually presented as a sure-fire way of generating leads and converting them into customers. Truthfully, when done correctly, they could be\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2021\/3-reasons-your-online-ads-arent-converting\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-04T21:01:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-04T21:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/marketing-tips-improve-landing-page-copy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1896\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2021\/3-reasons-your-online-ads-arent-converting\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2021\/3-reasons-your-online-ads-arent-converting\/\",\"name\":\"3 Reasons Your Online Ads Aren't Converting\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2021\/3-reasons-your-online-ads-arent-converting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2021\/3-reasons-your-online-ads-arent-converting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/marketing-tips-improve-landing-page-copy.png\",\"datePublished\":\"2021-03-04T21:01:58+00:00\",\"dateModified\":\"2021-03-04T21:02:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"Online ads are usually presented as a sure-fire way of generating leads and converting them into customers. 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