{"id":40818,"date":"2021-04-16T15:37:46","date_gmt":"2021-04-16T19:37:46","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=40818"},"modified":"2021-04-16T15:37:49","modified_gmt":"2021-04-16T19:37:49","slug":"the-importance-of-white-label-marketing-agencies-in-todays-world","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/","title":{"rendered":"The Importance Of White Label Marketing Agencies In Today\u2019s World"},"content":{"rendered":"\n<p>People think that white label marketing isn\u2019t a simple concept. They often wonder how someone can produce marketing solutions without claiming a brand name. Let\u2019s look at an example to simplify how white label marketing works. Suppose you\u2019re the owner of a construction company. You get sent a contract to build a building in Manhattan and after going through it, you decide to take up the opportunity and start your work. Will you instantly go to the site and start the construction process yourself or will you have other workers do the heavy lifting for you while you deal with the more important issues of constructing the building?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Do Digital Agencies Use White Label Marketing Agencies?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fastcompany.com\/3000669\/pivoting-white-label-youtube-multi-million-dollar-exit\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Pivoting-From-A-White-Label-YouTube-To-A-Multi-Million-Dollar-Exit-1024x576.jpg\" alt=\"\" class=\"wp-image-40822 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/Pivoting-From-A-White-Label-YouTube-To-A-Multi-Million-Dollar-Exit-1024x576.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/Pivoting-From-A-White-Label-YouTube-To-A-Multi-Million-Dollar-Exit-768x432.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/Pivoting-From-A-White-Label-YouTube-To-A-Multi-Million-Dollar-Exit.jpg 1153w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a><figcaption>Pivoting From A White Label YouTube To A Multi-Million-Dollar Exit<\/figcaption><\/figure>\n\n\n\n<p>White label digital marketing agencies are used by several <a href=\"https:\/\/fortune.com\/fortune500\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fortune 500<\/a> companies all over the world. For example, Google uses many white label agencies for their email and phone services in AdWords. Many business tycoons prefer using white label marketing services for their daily needs. Chinese e-commerce giant Alibaba for example too used white label marketing services when they were first starting out.\u00a0<\/p>\n\n\n\n<p>No matter how small or big a company might be, using white label marketing agencies to lend off some work is always a healthy initiative. Digital agencies often fail to live up to their promise, causing them to lose the trust of their clients. Don\u2019t let this be a possibility if you\u2019re the owner of a digital agency, contact a white label digital marketing agency and check out the promises they can make on your behalf:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lowering The Cost Of Delivering Services:<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/medium.com\/crowdbotics\/agency-white-label-services-94a682538385\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-1024x682.jpeg\" alt=\"\" class=\"wp-image-40821 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-1024x682.jpeg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-768x512.jpeg 768w, https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-1536x1024.jpeg 1536w, https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-2048x1365.jpeg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/a><figcaption>How To Grow Your Agency\u2019s Bottom Line With White Label Services<\/figcaption><\/figure>\n\n\n\n<p>Maintaining an in-house team is not a task for everyone. Even if you choose to get an in-house expert, training them will be a costly process and a time-consuming one. Save these overhead costs and find a solid white label digital marketing agency that fits your needs. Saving these costs can be done by bypassing the whole process of recruiting, hiring and providing a solid space for the workers to adjust.<\/p>\n\n\n\n<p>Once this is done by contracting a white label <a href=\"https:\/\/www.andysowards.com\/blog\/2020\/how-can-a-digital-marketing-agency-help-reach-your-target-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a> agency, you can use this money to form a competitive price point for the other competitors out there so they\u2019re unable to match it.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Increasing The Capacity:<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.forbes.com\/sites\/forbesnycouncil\/2018\/11\/07\/your-guide-to-evaluating-white-label-opportunities\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Your-Guide-To-Evaluating-White-Label-Opportunities.jpg\" alt=\"\" class=\"wp-image-40820 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/Your-Guide-To-Evaluating-White-Label-Opportunities.jpg 960w, https:\/\/www.andysowards.com\/blog\/assets\/Your-Guide-To-Evaluating-White-Label-Opportunities-768x512.jpg 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/640;\" \/><\/a><figcaption>Your Guide To Evaluating White-Label Opportunities<\/figcaption><\/figure>\n\n\n\n<p>Getting the necessary solutions to satisfy your clients expands the capacity of services that a normal digital agency can offer. Many companies all over the world started small, the same can be said for digital agencies who started out as a simple web designing agency or an SEO optimization one. How they increase their services is by hiring a white label marketing agency to provide them with services that their in-house staff can\u2019t handle. This helps with meeting any and every requirement a client throws in the way of a digital agency.&nbsp;<\/p>\n\n\n\n<p>You can take advantage of all of these services at a very reasonable price. <a href=\"https:\/\/www.vezadigital.com\/white-label-marketing-agency\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a> about the best white-label digital agencies and get help while you still can.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People think that white label marketing isn\u2019t a simple concept. They often wonder how someone can produce marketing solutions without claiming a brand name. Let\u2019s look at an example to<\/p>\n","protected":false},"author":1,"featured_media":40821,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,5695,111],"tags":[5907,5891,9195,5973,9796,7256,9719,6750,7626,11841,9607,5893,984,3126,5901,98,10763,677,12648,13948],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance Of White Label Marketing Agencies In Today\u2019s World<\/title>\n<meta name=\"description\" content=\"People think that white label marketing isn\u2019t a simple concept. They often wonder how someone can produce marketing solutions without claiming a brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance Of White Label Marketing Agencies In Today\u2019s World\" \/>\n<meta property=\"og:description\" content=\"People think that white label marketing isn\u2019t a simple concept. They often wonder how someone can produce marketing solutions without claiming a brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-16T19:37:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-16T19:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/\",\"name\":\"The Importance Of White Label Marketing Agencies In Today\u2019s World\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-scaled.jpeg\",\"datePublished\":\"2021-04-16T19:37:46+00:00\",\"dateModified\":\"2021-04-16T19:37:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"People think that white label marketing isn\u2019t a simple concept. They often wonder how someone can produce marketing solutions without claiming a brand\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-scaled.jpeg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-scaled.jpeg\",\"width\":2560,\"height\":1706},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Importance Of White Label Marketing Agencies In Today\u2019s World\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\",\"description\":\"Design Inspiration &amp; Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance Of White Label Marketing Agencies In Today\u2019s World","description":"People think that white label marketing isn\u2019t a simple concept. They often wonder how someone can produce marketing solutions without claiming a brand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/","og_locale":"en_US","og_type":"article","og_title":"The Importance Of White Label Marketing Agencies In Today\u2019s World","og_description":"People think that white label marketing isn\u2019t a simple concept. They often wonder how someone can produce marketing solutions without claiming a brand","og_url":"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2021-04-16T19:37:46+00:00","article_modified_time":"2021-04-16T19:37:49+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-scaled.jpeg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/","url":"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/","name":"The Importance Of White Label Marketing Agencies In Today\u2019s World","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-scaled.jpeg","datePublished":"2021-04-16T19:37:46+00:00","dateModified":"2021-04-16T19:37:49+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"People think that white label marketing isn\u2019t a simple concept. They often wonder how someone can produce marketing solutions without claiming a brand","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-scaled.jpeg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/agency-white-label-services-min-1-scaled.jpeg","width":2560,"height":1706},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2021\/the-importance-of-white-label-marketing-agencies-in-todays-world\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Importance Of White Label Marketing Agencies In Today\u2019s World"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","description":"Design Inspiration &amp; Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/40818"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=40818"}],"version-history":[{"count":1,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/40818\/revisions"}],"predecessor-version":[{"id":40823,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/40818\/revisions\/40823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/40821"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=40818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=40818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=40818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}