{"id":42222,"date":"2021-08-19T13:14:28","date_gmt":"2021-08-19T17:14:28","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=42222"},"modified":"2021-08-19T13:14:31","modified_gmt":"2021-08-19T17:14:31","slug":"how-to-appear-more-human-to-your-customers","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2021\/how-to-appear-more-human-to-your-customers\/","title":{"rendered":"How To Appear More Human To Your Customers"},"content":{"rendered":"\n

Your customers are so important to you, but with so much saturation of the current online market, it can be a challenge to get this message across. So many small businesses and sole traders want to know<\/a> how to come across as more human to their customers, but fall short at actually finding actionable answers to this burning question.<\/p>\n\n\n\n

In today\u2019s post, you will find practical, actionable ways to be more human in your interactions with your beloved customers. <\/p>\n\n\n\n

1. Invest in personalized marketing.<\/h2>\n\n\n\n
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Storytelling For Profit: How These Five Brands Do It Right<\/figcaption><\/figure>\n\n\n\n

Marketing is a huge industry worth hundreds of billions of dollars. We all know that we need a good marketing strategy to make our company work, but choosing the type of marketing your business needs requires careful research and much expertise. <\/p>\n\n\n\n

Personalized marketing, such as email marketing and retail SMS marketing<\/a>, humanizes your business by making your messages to your customers more heartfelt, thoughtful and personal. You can send thoughts and musings as part of your brand marketing; this helps your small business to come across as deeper and more complex than other, more faceless corporations.<\/p>\n\n\n\n

2. Include something unique in each order.<\/h2>\n\n\n\n
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6 Ways to Make Your Product Stand Out in a Crowded Market<\/figcaption><\/figure>\n\n\n\n

If you run a small business that relies on loyal customers who choose to buy from you instead of large corps, you want to show your customers how grateful you are. Including something unique in each order can really bring across your gratitude and make the whole process of ordering from your company more personal for your customers.<\/p>\n\n\n\n

Unique items to include could be:<\/p>\n\n\n\n