{"id":42357,"date":"2021-09-02T18:47:58","date_gmt":"2021-09-02T22:47:58","guid":{"rendered":"https:\/\/www.andysowards.com\/blog\/?p=42357"},"modified":"2021-09-02T18:48:01","modified_gmt":"2021-09-02T22:48:01","slug":"5-clever-ways-to-get-your-logo-out-there","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2021\/5-clever-ways-to-get-your-logo-out-there\/","title":{"rendered":"5 Clever Ways to Get Your Logo out There"},"content":{"rendered":"\n<p>If you\u2019ve got an amazing eye-catching logo design and you want to use it to your advantage, there are several ways you can do this. One of the main purposes of your visual branding material is to boost brand exposure, so it\u2019s essential to get your logo out there online and in real life. The most important thing is to be consistent across multiple channels. Here are five clever ways to ensure your logo gets seen and recognized.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Top-notch packaging<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/infinigeek.com\/a-brand-is-more-than-a-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"768\" height=\"576\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/5-Clever-Ways-to-Get-Your-Logo-out-There-8.png\" alt=\"\" class=\"wp-image-42360 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/576;\" \/><\/a><figcaption>A Brand is More than a Logo<\/figcaption><\/figure>\n\n\n\n<p>If you sell your own products, then it\u2019s a good idea to put your logo on a top-notch packaging design that reflects the needs and values of your target audience. This way you can focus on sustainable or luxury packaging, for example, but still ensure your logo is clearly visible. You could use <a href=\"https:\/\/www.kodak.com\/en\/print\/page\/prinergy-on-demand\" target=\"_blank\" rel=\"noreferrer noopener\">print automation software<\/a> to do this. You could also include business cards inside the packaging or offers or vouchers to encourage repeat business or referrals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Customized items<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.andysowards.com\/blog\/2011\/social-media-schwag-shout-outs-importance-of-networking-thankful-for-great-friends-on-the-internets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"600\" height=\"450\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/5-Clever-Ways-to-Get-Your-Logo-out-There-7.jpg\" alt=\"\" class=\"wp-image-42361 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><figcaption>Social Media Schwag \u2013 Shout-outs, Importance of Networking &amp; Thankful for great friends on the internets<\/figcaption><\/figure>\n\n\n\n<p>One really fun and effective way to boost brand exposure is by giving out customized items. These don\u2019t necessarily need to break the bank either. You could start with pens and other small stationery items. You could also offer larger items to loyal customers or hard-working employees. Choose everyday items that are practical and likely to be used often as this will maximize exposure. Here are a few clever<strong> <\/strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-personalization-examples\" target=\"_blank\" rel=\"noreferrer noopener\">personalized marketing examples<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Email marketing<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.andysowards.com\/blog\/2021\/six-tips-to-email-marketing-in-the-post-pandemic-era\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"738\" height=\"561\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/5-Clever-Ways-to-Get-Your-Logo-out-There-3.jpg\" alt=\"\" class=\"wp-image-42364 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 738px; --smush-placeholder-aspect-ratio: 738\/561;\" \/><\/a><figcaption>Six Tips to Email Marketing In the Post-Pandemic Era<\/figcaption><\/figure>\n\n\n\n<p>As well as getting your logo out there in real life, it\u2019s also important to boost your brand exposure online. Email marketing is a great way to do this. It\u2019s cost-effective, automated, and very versatile. You can create effective referral campaigns, personalized emails for repeat business, and more, all with your logo clearly visible at the bottom. Email marketing is ideal for startups and small businesses as you can increase brand awareness without investing much money. Here are a few more <a href=\"https:\/\/www.andysowards.com\/blog\/2021\/small-marketing-tips-that-will-help-your-business-to-succeed\/\" target=\"_blank\" rel=\"noreferrer noopener\">small business marketing tips<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use it on social media<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.andysowards.com\/blog\/2020\/social-media-engagement-strategies-that-experts-swear-by\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"676\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/5-Clever-Ways-to-Get-Your-Logo-out-There-5.jpeg\" alt=\"\" class=\"wp-image-42363 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/5-Clever-Ways-to-Get-Your-Logo-out-There-5.jpeg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/5-Clever-Ways-to-Get-Your-Logo-out-There-5-768x507.jpeg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/676;\" \/><\/a><figcaption>Social Media Engagement Strategies That Experts Swear By<\/figcaption><\/figure>\n\n\n\n<p>You also need to <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/4663\/how-to-monitor-your-social-media-presence-in-10-minutes-a-day.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">build your social media presence<\/a> as many consumers will look up a brand on social media platforms before investing in their products or services. Your logo needs to be a clear and consistent identifier of your business across all relevant social media platforms. Attach your logo to all your posts and professionally present it on your main profile page. Encourage your followers to reshare your posts by including engaging and relevant content, and this will create even more exposure for your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Direct mail marketing<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/infinigeek.com\/creating-a-direct-mail-marketing-strategy-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"768\" height=\"430\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/5-Clever-Ways-to-Get-Your-Logo-out-There-2.jpg\" alt=\"\" class=\"wp-image-42366 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/430;\" \/><\/a><figcaption>Creating a Direct Mail Marketing Strategy for Your Business<\/figcaption><\/figure>\n\n\n\n<p>If you rely on local business you could also invest in a direct mail marketing campaign. This is essentially targeting the right customers with leaflets, coupons, and other types of mailings through their door. If you have a top-notch logo design, this will help to increase your brand recognition in the local area. Here are a few more <a rel=\"noreferrer noopener\" href=\"https:\/\/www.masterclass.com\/articles\/what-is-direct-mail-tips-and-tricks-for-direct-mail-campaigns#quiz-0\" target=\"_blank\">tips and tricks for direct mail campaigns<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/pixabay.com\/photos\/promotional-products-694786\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"652\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/5-Clever-Ways-to-Get-Your-Logo-out-There-1.jpg\" alt=\"\" class=\"wp-image-42359 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/5-Clever-Ways-to-Get-Your-Logo-out-There-1.jpg 960w, https:\/\/www.andysowards.com\/blog\/assets\/5-Clever-Ways-to-Get-Your-Logo-out-There-1-768x522.jpg 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/652;\" \/><\/a><\/figure>\n\n\n\n<p>To maximize success, find suitable ways to get your logo out there according to the needs and preferences of your target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve got an amazing eye-catching logo design and you want to use it to your advantage, there are several ways you can do this. One of the main purposes<\/p>\n","protected":false},"author":1,"featured_media":42362,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[208,109,24],"tags":[626,5907,5891,6129,14662,14664,14663,12204],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Clever Ways to Get Your Logo out There<\/title>\n<meta name=\"description\" content=\"If you\u2019ve got an amazing eye-catching logo design and you want to use it to your advantage, there are several ways you can do this. 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