If you’ve got an amazing eye-catching logo design and you want to use it to your advantage, there are several ways you can do this. One of the main purposes of your visual branding material is to boost brand exposure, so it’s essential to get your logo out there online and in real life. The most important thing is to be consistent across multiple channels. Here are five clever ways to ensure your logo gets seen and recognized.
Top-notch packaging
If you sell your own products, then it’s a good idea to put your logo on a top-notch packaging design that reflects the needs and values of your target audience. This way you can focus on sustainable or luxury packaging, for example, but still ensure your logo is clearly visible. You could use print automation software to do this. You could also include business cards inside the packaging or offers or vouchers to encourage repeat business or referrals.
Customized items
One really fun and effective way to boost brand exposure is by giving out customized items. These don’t necessarily need to break the bank either. You could start with pens and other small stationery items. You could also offer larger items to loyal customers or hard-working employees. Choose everyday items that are practical and likely to be used often as this will maximize exposure. Here are a few clever personalized marketing examples.
Email marketing
As well as getting your logo out there in real life, it’s also important to boost your brand exposure online. Email marketing is a great way to do this. It’s cost-effective, automated, and very versatile. You can create effective referral campaigns, personalized emails for repeat business, and more, all with your logo clearly visible at the bottom. Email marketing is ideal for startups and small businesses as you can increase brand awareness without investing much money. Here are a few more small business marketing tips.
Use it on social media
You also need to build your social media presence as many consumers will look up a brand on social media platforms before investing in their products or services. Your logo needs to be a clear and consistent identifier of your business across all relevant social media platforms. Attach your logo to all your posts and professionally present it on your main profile page. Encourage your followers to reshare your posts by including engaging and relevant content, and this will create even more exposure for your brand.
Direct mail marketing
If you rely on local business you could also invest in a direct mail marketing campaign. This is essentially targeting the right customers with leaflets, coupons, and other types of mailings through their door. If you have a top-notch logo design, this will help to increase your brand recognition in the local area. Here are a few more tips and tricks for direct mail campaigns.
To maximize success, find suitable ways to get your logo out there according to the needs and preferences of your target audience.