It’s fair to say that in the competitive retail world, the last thing any savvy entrepreneur wants to do is turn customers away. In fact, you’re going to want to
How To Use Social Media To Hype A New Product
Every business under the sun is using social media as a central part of their marketing campaign, but most aren’t getting the full benefit. Sure, you can post regularly and
Thinking Of Crafting A Microbrewery?
Starting a microbrewery sounds like a lot of fun, and essentially it is; any business is fun because it’s what you love to do. But, as with any business, there
Companies & Contours: Why Your Business Needs A Face On Its Promotional Materials
Does your business have a face, an actual face of the company?! The importance of having a real human face as the image of a business brand or company is
Your Business’ Brand is Everything Your Customers See
When most of us think of brands, we think of logos and wordmarks: the golden arches of McDonald’s, for instance, or the iconic font of IBM. But brands aren’t just
Social Media Marketing Made Simple
It’s no secret that social media outlets like Facebook and Twitter have opened all sorts of incredible marketing possibilities to further promote any company’s brand and draw in new potential
What’s Next For Your Business?
In the early days of business, you’re so focused on the present that it’s tough to think about the future. Even when those early nerves and endless source of adrenaline
The Biggest Obstacles To Brand Identity & How You Can Overcome Them
In the marketing-led 21st century business landscape where digital connectivity provides a level of scrutiny that no enterprise can hide from, branding is more important than ever. Many entrepreneurs start