Business, Marketing, Video

3 Benefits Of Video Marketing For All Businesses

Today, many business owners are turning to the internet to boost their revenue. They’re using digital marketing techniques like video marketing to help them create more effective content that can

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Business, Career, Marketing

How To Progress In Your Marketing Career

When you first start out on your career path, it’s safe to say that you may be someone that is very driven, passionate, and ambitious. More often than not, those

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Business, Marketing, Tips

How Improving Your Copywriting Skills Can Improve Your Marketing Efforts

The term “copywriting” refers to writing text that makes your products or services sell better. Copywriting is not spamming your target audience with offers. Instead, it’s about making them engage

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Business, Marketing, SEO

Common Mistakes Small Businesses Make When Creating SEO Content

These days, it’s rare to come across a small business that doesn’t incorporate search engine optimization into its digital marketing efforts. However, while SEO can be highly effective when properly

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Business, Entrepreneur, Marketing

B2B and B2C Digital Marketing Strategies for New Businesses

Today every new business needs to have a digital marketing strategy. Digital marketing started to grow out of traditional marketing processes in the late nineties. However, it’s in the last

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Branding, Business, Marketing

Positioning Your Business for Long-Term Success: What Are Customer Loyalty Incentive Programs?

Finding new customers costs significantly more than retaining the ones you already have. Additionally, current customers try new products more frequently while spending more money than those who are new

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Business, Marketing, Tech

Why Marketing Automation Software Is Integral For Businesses During Covid-19

Covid-19 has thrown hurdles to businesses across the globe and the public are more reluctant to spend their money. The economic crisis that comes hand-in-hand with the pandemic is causing

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Business, Entrepreneur, Marketing, Tech

8 Good Reasons to Opt For Personalised Email Marketing Strategies

Will you be happy if you are addressed just by your titles like “Valued client” or “dear friends”. Won’t you feel like a part of the herd?  In recent years,

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