Having a hard time keeping up with the latest in web development and digital design? It’s a fast paced industry to say the least, and knowing what’s hot can tough. You don’t want your web presence to be stale or to be following outdated design rules. Getting involved with the instant flipbook is one way you can keep your brand on the cutting-edge.
What Are They?
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If you’re not familiar, here is a quick introduction to the flipbook. As an alternative to the usual PDF, a flipbook is an online document that has an animated interface where you swipe your finger along the edge of each page to create a realistic “flip” or page-turning effect. Created with coding, or with a free service like Yumpu, it’s the sort of thing anyone can take advantage of regardless of your personal computer skills.
What Are There Benefits?
The one that stands out the most is that the flip interface is appealing, new and helps keep your readers engaged in your content. It sets your documents apart from the plain PDF files that are still in use.
Also, flipbooks are intended to be heavy in multi-media, so tools make it very simple to load up your pages with great photos, interesting video and even music or audio clips.
As a document that is displayed and accessed online (rather than a static file to be downloaded), you can have your catalog or magazine open for reading right inside a web page or blog post, rather than ask potential readers to download a file and hope they have the right tools to open it on their end. You can grab readers immediately. Share the link to your document via email, Facebook or Twitter to build further exposure with your social network.
How Can I Use Them?
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Now it’s your turn to get creative, and to find new ways to utilize a flipbook in your own promotional plans. Are you online to sell a product or service? Then put together a flipbook brochure or even a longer catalog to highlight what you have to offer.
If you are more of a “content vendor” that usually manages articles, blogs and other information-based product, you can use a flipbook as a format for longer articles or for e-books. If the thought of writing a book and trying to get it published is a little intimidating, putting together your own flipbook for distribution is the ideal solution.
Or you can work somewhere in between and publish a regular newsletter or even a magazine. Again, offer something intriguing for your readers to promote your brand, sell advertising or even create a new revenue stream entirely by selling subscriptions (many tools will help orchestrate this for you).
Lastly, you can consider the flipbook as a format for giving presentations as well. Rather than struggle to develop a PowerPoint presentation, you can build and publish an online flipook, and use that on a large screen or monitor to give your presentation. Since it’s online, you can access it from anywhere.