It goes without saying that your business needs a website. Without one, you aren’t likely to be very successful. Today, customers and clients expect to be able to search for your products and services online.
However, that doesn’t mean any old website will do.
Technology changes quickly, and that includes best practices for websites. If you created a website a year or more ago, it probably isn’t serving your business. The truth is, a terrible website can be just as bad as not having one at all!
If you want your website to work hard for your company and provide you with increased traffic, and in turn, business, follow these tips to make your company’s website even better.
Implement a Program to Identify Coding Problems
A lot goes into designing a website. Mistakes can be inconvenient, but for some businesses, they can be downright disastrous. A simple coding problem could mess up the sign-up schedule for an exercise class at a gym or compromise personal customer information. That’s why it’s important to implement a program that can identify coding problems.
Enterprise DevOps solutions can identify issues before they become huge problems. They can identify the exact string of code that’s causing the problem, as well as identify who caused the problem. In just minutes, you can fix a coding issue to make your site even better, when in the past, you may not ever have been aware that there was a problem in the first place.
Update It More Often
Making your website better doesn’t necessarily have to be as complex as implementing a special program to keep track of the code that is used. As a matter of fact, it isn’t necessary if you use a large web provider, like WordPress. However, there is plenty more you can do to make your website better.
One of the easiest things to do is to update the content on your website more often.
That might mean posting one or two blogs a week, or revamping the product descriptions on your interior pages. It may also be a good idea to review the content on your site and make sure there’s a call to action on each page.
Make It Faster
It’s important to have a fast website. Not only will visitors leave your website if it takes just a second or two to load, loading speed is actually something Google looks at when determining where to rank each site. If you want to make your website better, making it faster is always a good idea.
Exactly how do you speed up a website? A few ideas include:
- Find out how many HTTP requests each page makes, then reduce them.
- Minimize and combine files, which includes getting rid of unnecessary whitespace and code.
- Choose to have scripts on the page load asynchronously so they load simultaneously.
- Compare DNS providers to find one that offers faster load times.
- Consider upgrading your hosting option if your website has grown.
When was the last time you visited the company website? What browser did you use? Have you ever tried loading the site on different browsers? You may be surprised to find out that your website looks different on Firefox than it does on Internet Explorer!
It’s important to do a little cross-browser testing to make sure your site is not only compatible with all of the most common browsers, but that it is functional on each one.
And of course, don’t forget to see if your website is compatible with mobile devices! More and more people access websites from tablets and smartphones, so having a website that is responsive on these platforms is a must.
Refresh Its Look
Different styles go in and out of fashion. That’s true for personal fashion, it’s true for interior decorating, and it’s true of websites. That means from time to time, you should plan to refresh your site’s look.
A few tips for modernizing the appearance of your website include:
- Minimize the information and design of your home page.
- Use simple, neutral color schemes to make reading content easier.
- Create interior navigation that makes sense to the user.
- Use images on the home page, interior pages, and blog pages.
A website isn’t something you can design and forget about. It has to evolve right along with your company, which means taking the time every so often to update it. With these tips, you can update your website right now to make it even better!