Business, Entrepreneur, Tech

Dealing with Negative Business Reviews Online

In an era when anyone can post about your business online, it’s tricky for brands to overcome negative reviews. While some customers or clients might have a legitimate complaint, even


Business, Marketing

Personalize Your Marketing Without Creeping People Out

We now have the ability to personalize marketing messages more specifically than at any time in previous history — but should we? A study by the global management consulting firm