Business, Entrepreneur

6 Ways to Ensure Your Online Reputation is an Asset, Not a Liability

When you find yourself with a negative online reputation, a bad first impression, especially on potential employers, is a strong possibility.  If your brand is damaged, your reputation can also


Branding, Business

What are the Making of a Successful Branding Strategist

Brand managers are concerned with adapting the brand’s strategy to the target market and creating a lasting impression among consumers in order to improve the product or service sales and