Like all new technology, virtual reality is changing the way marketers advertise and companies do business. From fashion designers to fast-food chains, these are the companies that are leading the VR revolution to boost their e-commerce sales.
Rebecca Minkoff and VR 360
Rebecca Minkoff got her start in California designing handbags for her celebrity friends. Now, the designer has an empire that extends from bags and shoes to clothing and jewelry. She’s no stranger to breaking rules and trying new things when it comes to marketing and connecting with consumers. Even though the fashion world has only been flirting with VR, Rebecca Minkoff took to the diving board and jumped right in. In fact, she first tested out VR a few seasons ago. Her VR headset is now sold out on her site.
Most recently, Minkoff streamed her see-now buy-now collection during London Fashion Week. With an added augmented reality factor, the designer allowed customers to virtually try on her newest line. When talking about blending VR and fashion week, Rebecca Minkoff said:
Our goal was really to strip away the stigma of the industry and give our consumers the ability to come and watch in person or see it live in VR 360. We’ve been breaking the rules our customer, and she likes it.
The use of VR during a high-profile event like London Fashion Week allows consumers to connect with the brand in a way like never before. Customers can try on the exclusive styles for themselves, boosting engagement and also sales.
McDonald’s Sweden and Happy Goggles
Remember when McDonald’s Happy Meals came with a plastic toy? Well, McDonald’s Sweden is upping their game. Kids can now turn their Happy Meal boxes into real VR headsets, called Happy Goggles. The limited edition Happy Meal box comes with its own simple instructions. After the box is built a smartphone can be placed inside.
Happy Goggles – A virtual reality headset made from a Happy Meal Box.
Happy Goggles encourage kids to play with educational games like “se upp i backen,” which translates to “watch out on the slopes.” The game and VR headset was rolled out around “Sportlov,” Sweden’s recreational holiday when many families take to the slopes. Not only is McDonald’s working to stay relevant and timely in our tech driven time, but the company is advertising while educating a new wave of young consumers. The iconic golden arches are front-and-center on Happy Goggles.
Gear VR Experiences and Oculus
The Gear VR is compatible with the Galaxy Note5, Galaxy S6 line and Galaxy S7 series. When one of these phones like the Galaxy S7 and the Oculus are locked together, users unlock immersive gaming experiences and extraordinary movie viewing.
The two companies are selling an experience. And it’s working. Many of the games and movies available for purchase cost anywhere from around five bucks up to $90. This doesn’t include add-on accessories like game controllers. Data reported by Venturebeat from Innovid shows that viewers engage with advertisements in virtual reality more than on mobile. Experts say that VR is the most efficient ad distribution platform in the digital era. We can only expect to see VR and VR advertising grow in the future.