You may well run a perfectly legitimate business and enjoy a good reputation with those customers that already know you, but when it comes to convincing new visitors to your
The Forgotten Side of Reputation Management
Since the dawn of the age of the search engine, companies have been concerned with their online reputations. The wrong results when potential clients and customers enter a company name
Branding Isn’t Just Online
Have you ever noticed how the Apple Store, the company’s commercials, and its website all look and feel identical to one another? Better yet, they seem to sync perfectly with
Getting Your ID Card Design Right
Most firms are very aware of the importance of their brand. They, rightly, put a lot of time, money and effort into getting their branding right. Those firms that get
How Much Is Too Much? Sharing Personal Information as a Brand Persona
Back in the old days, news like graduations, engagements, births and new jobs were shared in local newspapers and trade journals. Social media has pretty much taken over these platforms
The Importance of Online Branding
You don’t have to be an avid follower of marketing strategies to know that branding is a big thing right now. It seems like everybody is talking about the need
Perceptions of Color in Branding
Color plays an essential role in how we perceive a company or a brand. When you think of the golden arches from McDonalds, what feelings first come to mind? Now
Picking the Perfect Colors for Your Brand
Color plays a large role in the perception of any brand and should be taken seriously by anyone looking to grow their company’s image. Colors can persuade customers on a