Social media is a double-edged sword. We love it because it gives everyone a platform and a voice, but it also enables bad news and bad press to travel farther,
Marketing Your Business in the Physical World vs. Online
Whether you have a physical brick and mortar business, or one that is run entirely online, there are common goals that all entrepreneurs aspire to achieve. Some aspects of running
Branding 101: Top Tips to Help SMEs Build an Effective Brand
Good branding is vital. It’s a method of representing your company in a way that encourages customers, investors and competitors and helps them to perceive your business as something of
Why Having A More Mobile Friendly Website Is A Must In 2017
At the dawn of this New Year, Google made an announcement that search queries on mobile phones surpassed those on desktop globally. For those constantly keeping an eye on Google’s
Tips For Choosing A Business Name
As a soon-to-be business owner, you have probably picked out your business name already. However, naming your business involves a lot more than giving it a catchy name. The name
5 Effective Channels to Market a New Product or Service
We live in completely new times, where launching a product or a service isn’t quite as simple as it was only a few years ago. It was once a matter
Here There Be Monsters! Online Agencies You Can’t Trust
Before we get started here’s a quick, useless piece of information. The phrase ‘here there be monsters’ originates from a time where there were parts of the world that had
Your Website Is Your Most Valuable Tool When It Comes To Effective Marketing
The perils of many small businesses usually revolve around the budget. Do you have enough to cover your overheads? Have you been paid the all-important invoices before the end of