Headlines serve multiple purposes. They are primarily attention-getters. They can lead you to what you are looking for, or even entice you into reading content you were not even looking
Creativity manifests in the smallest details that often go unnoticed, but they make a huge impact on the viewer. Such details are fonts, whose importance in visual arts is undeniable.
So I just got back from AdobeMAX (which I am putting together all the awesome stuff I learned and saw there, so stay tuned for that post and other posts)