Web design has an important role in the success of a website. When people visit your website, they will instantly notice the design of your website and develop an impression on it. Therefore, if you want people to keep coming back to your website, you must use a template that can give a good impression. The following are 9 tips on improving your web design.
1. Don’t Incorporate Distractive Elements
Your web design should not have distractive elements such as animations, or too many images. Too many animations and images will prevent the user from concentrating on the content. They can also reduce the seriousness of the page which leads to a lower conversion rate.
2. Add Follow Button
You can make your website more popular by adding follow buttons. Visitors who like to read your website content will press the follow button. More following count means more people are sharing your website on social media. This makes it easier for people to learn about your website on social media. This is important for increasing the brand awareness of your company. The traffic on your website will rise when there are a lot of followers.
3. Incorporate Calls to Action Button
You should incorporate calls to action button in a strategic location on every webpage. This will make your website useful in helping you to generate a lead or sale which can help you increase your income. Examples of calls to actions buttons are click for more information, watch a video, and download a sample.
4. Use High-Quality Images
You must use images that can help with the message that you want to get to the audience. It is better to use image than a stock photo from royalty-free image sites. With your camera, you can take a photo that features your product or your company. Genuine photos allow people to perceive that your company is real and put more trust in your brand.
5. User-Friendly Navigation
The navigation of the website has an important role in the user-friendliness. The visitor must not have to click more than 3 times to arrive at the page he wants to visit. You can put links to the most important pages on the top and side navigation. You can also set up a sitemap so that people can refer to it when they want to look for certain content on your website.
6. Check Your Site for Broken Links
If your site has a lot of broken links, you will see in your stats that people quickly quit the page they are viewing and not browse other pages. The bounce rate and repeat visitors can increase if you fix the broken links. To fix the problem, you will need to use an online broken link checker to check the links on your website. It is recommended that you manually fix the links instead of using the find and replace tool in the web design software to replace with the correct links.
7. Let Users Scroll the Page
You can get even more conversion rate by allowing people to scroll your website content. If you have long-form content, people will get fed up having to click the page number. They have to spend time waiting for the picture and content to load when they want to view the next content. Instead, it will be more convenient to display all the content in a single page with a scroll bar. Scrolling is also best for people who are viewing the content on a mobile screen.
8. Add Videos to Increase Engagement
You can increase engagement on your web content by adding videos. People who are turned off in reading long content can watch the video to learn more about the topic. You also can’t miss the fact that a lot of people are watching videos on the internet nowadays. This means incorporating videos will enable you to more effectively reach out your message to the audience.
If you film a video with your webcam, you can use an online free video editor to edit your videos. The free online editor does not have fancy tools for editing but it does have the basic tools like crop, add text, resize, and convert to another format. You also have the option to download open-source video editor but you will need to spend time learning how to use it.
9. Keep Testing and Evaluating for Conversion Paths
The conversion of the website can change when you change the design of the elements. So, if your website gets little traffic, you should start testing different elements like button color, headers, and relevant links. If you don’t know what you should change, you can perform various types of tests such as A/B, and multi-variant tests. These tests can help you to find out more data from your users. In this way, you will know how to customize the page based on the user’s needs.