If you’re running a business online. you need to know how to promote and market your company. It’s true to say that online marketing has become incredibly useful in recent years. In fact, we think that online marketing and promotion is actually one of the best ways to reach the largest audience at the best value for money. Why is this? Well, first of all, the possibilities for how many people you can reach online are virtually limitless. You need to start by thinking about your target customer. Once you do this, you will be able to create marketing materials that connect and speak to them specifically. After that, you can think about expanding and growing your online reach.
A lot of people also believe or assume that online marketing and promotion is free. It isn’t of course, it just seems that way because offline marketing is so expensive. No matter what anyone tells you releasing a video ad online won’t cost you nearly as much as creating on for TV. But guess what? You’ll be able to get a far larger audience to watch it. Thus, you’ll be using a cheaper service for bigger and better results.
Although it would be a mistake to think that marketing a business online is easy. It certainly isn’t, and it can actually be quite hard work. Firstly, you will need to avoid some of the problems and pitfalls that most business owners fall into when they try and promote a new company. Even if you do avoid these issues, you might find that your online marketing isn’t as effective as it should be. If that’s the case, then you need to look at what you’re doing wrong and how to improve the situation. We can examine a few of these issues on this post and help you get your online marketing train on the right tracks.
Oh No, Not SEO
Is a phrase we’re sure at least some business owners have thought in the past for one simple reason. SEO is annoying, and it can be downright dull. Basically, when you use SEO, you will be changing your website to make sure that it is more likely to appear higher in the SERPs. That’s useful because in basic terms it means that more customers are going to see it which in turn will lead to larger profits for your business. At least it will if it works which is never a guarantee for one crucial reason. People often overestimate how simple it is to setup your business site with SEO.
Many people assume that SEO is based on keywords and link building. It is, but there’s also a lot more to it than that. In the past, it would have been possible to build an entire SEO campaign around this idea. Now, things are a little more complicated mainly due to the Google Algorithms. These algorithms are what determines how successful your SEO campaign is. If you want it to be a huge success, you need to make sure the Google software doesn’t detect any bad SEO tricks. Things like link stuffing and adding hundreds of repeated keywords are sure to earn you a penalty. These days, you can even get one by having links in the wrong place. They need to fit snuggly into your content. If they don’t, again, you could run into trouble.
If you don’t know what a Google penalty is, there are two types. These are Pandas and Penguins. One is to do with the quality of your site, and the other is to do with the quality of your marketing. If either one slips, your ranking will be hit. Google only wants internet users to see high-quality sites when they browse online with natural SEO.
So, how can you make sure that your SEO is on point? Well, for starters you do need to have a great team or business working on your SEO. If you are hiring a digital marketer, make sure that they are well trained and know exactly what they are doing. If they don’t, they might earn you a penalty. Be sure to look at reviews online and aim for a business that has succeeded before with a company like yours.
You should always be aware of an SEO business that that quotes a price before they have even seen your site. If that happens, you can bet they are using cookie cutter marketing tactics. If that’s the case then again, you’ll earn a penalty. In fact, Google could effectively just remove you from the map completely.
You also need to realize that everything that you do online related to your business can impact your SEO. Therefore, adding keywords and links is often no longer enough. You need to think about doing more if you want to make an impression. It is suggested that you look at the new forms of marketing. These will help ensure that your business is successful.
The Best Forms Of Marketing Today
We start by thinking about content. As you might have guessed, content is incredibly important to your marketing campaign. It ties into those Panda and Penguins. If your content isn’t up to snuff your ranking is going to be poor. SEO needs to be subtle, and content must be high quality. Be aware that Google is now even measuring how long customers stay on your site. If they only look at your site for a short time, Google will assume your site is of poor quality.
So, how do you create fantastic content? Well, it relates back to the idea of targeted marketing. It’s best to start by thinking about who’s buying your product. You should then be able to write content that appeals directly to them. Hopefully, this will ensure that they stay on your site for longer because they are more interested in what you have to say. Of course, quality is also important. If your content is high quality, you’ll be able to attract the high levels of interest that you need.
It’s worth noting that you might also want to promote other business partners through your site. Bloggers do this all the time to earn a little extra money on what is essentially a small company. Affiliates pay for marketing space on their sites, and it can be a great way to boost revenue. But you do have to be careful about how you market other companies. Again, it should be simple, and you can look at something Late Night Internet Marketing affiliate tips for more advice.
The content that you produce for your site should be varied as well. You need to make sure that it’s different enough to make your site or blog stand out. Remember, videos and pictures are more likely to be shared than anything else. That’s’ important because shares again increase your site ranking. An extra tip if you are using social media to promote new content would be to use hashtags. Although they are annoying hashtags are statistically more likely to get shared when attached to a piece of content.
Social media is another modern way to promote your business. When you are using social media for promotion, you need to aim to connect your customers. They should feel connected to your business and not just like a means to an end. The aim here is to create a sense of loyalty. There’s always going to be a cheaper alternative on the market, there’s always going to be a modern product available for a purchase. By creating loyalty, you can make sure that customers continue to buy from you, even when competitors might be offering a better deal.
As such you do want to engage with customers through social media. Ask them questions, set up groups and use it to gain feedback on your business. Do this, and you may find that customers are more than willing to respond. Be aware that not all the feedback they give will be positive, but that’s to be expected. Don’t think of negative feedback as criticism but rather a key to improving and boosting your company.
Lastly, we can finish by thinking about mobile marketing. If you are promoting online, you do need to think about the devices that people are now using. Most won’t be using a computer or even a laptop to check out your site. Instead, they’ll be viewing it on a touch device, a smartphone or a tablet. In the future, they might even be looking at it for a VR system. That’s why your site needs to be mobile optimized. This will ensure it still works, no matter what device customers are using.
It’s not the only way to get your business ready for the mobile world of course. You might want to think about creating an app as well. By designing an app for your business, you’ll have a new way to connect to customers. Don’t forget the average phone user looks at their device about a hundred times each day. If you have an app a few of those times, they’ll be checking out your company.
We hope you use these tips to market your business to the max online. If you take this advice on board, there will be nothing stopping you reaching tremendous levels of success.