A website is an essential component of any business, regardless of size. An online presence is critical to the success of small startups to large corporations. However, a standard social media webpage may not be enough to convert visitors to customers. You need the right web design to help improve sales conversion rates from your site. Here are five tips to help you achieve that goal:
1. Hire a Professional Web Design Service
If your company doesn’t have the resources to research and develop good web design, hiring experts to do the job may be your first option. It’s crucial to search for the right company to help satisfy your specific needs in designing your online presence. The following are a few things to consider when doing your search:
- Years operational since the establishment
- Expertise in a particular niche
- The positive-to-negative ratio for online reviews
Also, it’s essential to know if the web design company can help you target a specific audience. For example, you may want a website that sells beds in Colorado. Thus, you need a professional web design Colorado Springs firm that can help you create your site’s appearance with these pieces of furniture in mind.
2. Keep It Simple
Next, make sure to keep your website as straightforward as possible without looking too dull. Your site conversion rate may multiply with the help of a flat minimalist design. Installing bells and whistles on your webpages may not be an ideal choice. While numerous extra features may look good in your eyes, always think about the end-user experience during site development.
Nowadays, many Internet users want to get information fast. Applying additional functionalities, hoping to enhance the look of your site, may create complications for the end-user. Aim for removing dramatic effects like gradients, shadows, and fancy borders if these elements aren’t dire necessities.
Apply a two-dimensional approach but keep a well-structured layout. This minimalist approach will give you extra white space (or breathing room) for your site’s content. Thus, you can add essential elements like calls to action (CTAs) to help improve your site’s sales conversions. Web design for small businesses may want to consider this practice to help minimize the time and effort in developing their website. Site uptime is critical to help your company maintain a step ahead of the competition.
3. Use the Rule of Thirds
The Rule of Thirds is a common practice in photography and design. Hence, it shouldn’t be a surprise to see this rule used in web design as well. This rule calls for you to visually divide an image (or a webpage) into thirds. You should see an imaginary yet equal 3×3 square split on the screen where your website is showing. Still, you may use a grid guide during the development of your site.
As per the rule, the four intersections of the split are places of interest. Hence, you should place critical areas in these connections. For example, if you’re designing a website for smartphones, place images of the latest models in these vital areas. In doing so, it visually creates a strong impact. The eyes of your site visitors will “feel” magnetically drawn to these images. Once these images establish an interest, you might be closer to converting your visitors to paying customers.
4. Big and Bold Typography
Typography is another powerful element you may consider when building your business’ site. Consider the likes of Nike, Cadbury, and Instagram. One look at their typographies, and you’ll know that the item pertains to a specific niche. For example, if you look at the Pampers logo, you can almost immediately associate your thinking with diapers.
Hence, consider building big and bold typography to associate with your brand. Design it well, and place it in a precise spot on your website. Connecting your chosen typography to your products or services may help increase the chances of creating sales conversions from site visitors.
5. Optimizing Site Speed
While it may not look like an essential component to web design, site speed is still a vital element to site development. Many Internet users aren’t keen to wait for more than a few seconds before a website loads. Make sure your site’s content won’t put too much strain on its loading times. Visitors who exit your website in a few seconds will also hurt your website’s Search Engine Optimization (SEO) practices.
There are different ways to develop a website with a good design. You may consider using a website builder if your firm is short on resources. Another option is to use the expertise of an in-house web designer. Otherwise, there’s always the option to hire professional services.