Having a good blog can often turn into a blogging business if that’s something you’d like to achieve with it. So taking your blog business to the next level and making some serious money is going to take more time and effort than before. You might not have had the previous experience of running a business before, and so all of this might be fairly new. Here are some tips to take your blogging business to the next level.
Create A PR Contact List
When you’re trying to get paid content for your website and wanting to collaborate with more businesses, the PR and marketing agencies are going to be able to help. They provide the contacts you need for those brands that you want to work with the most. A lot of these agencies will have a section as part of their package to brands where they work with bloggers. They might have a budget assigned by the client, or it could be a gifted opportunity. Whatever that may be, you’re not going to get this opportunity unless you are building up a lengthy PR contact list. Dropping these PR companies and marketing agencies to request to put on their database is one thing, but ideally, you want an email address. That way, you can take the initiative to reach out to them at the beginning of each month to check for collaborations. It shows your commitment to and drive in wanting to work with their clients, and that’s certainly useful.
Reach Out To Brands Directly
Not every brand will seek the expert advice of a PR company or marketing agency because they may already have all this in-house. For those who still reach out to these external resources, it’s usually because they haven’t got any of the resources within the business yet. So if there are some brands that aren’t represented or are, regardless, you should be reaching out to them directly. You never know what could happen simply by dropping them an email and expressing your interest in their company. Make sure that each email is tailored to the brand in question because a blanket email has more potential to be completely ignored and deleted. By emailing these brands directly, you’re showing a keen interest in the company and not a blogger who may have applied for it just because a PR or marketing agency was promoting it online.
Improve The Look Of Your Blog
Your blog may be getting a lot of traffic, but from a professional point of view, if you’re still using a template design and don’t have a unique domain name, then you’re selling yourself short. Improving the look of your blog can really hike up the amount of attention you have, and that could be the difference between you securing those big collaborative deals. Think about the landing page and getting a landing page builder to improve the clickability and functionality of it. Think about the website’s theme and what you want it to look like. This should be easily navigable, and everything should be laid out to be seen clearly. You’d think it would be easy to do, but many bloggers will overcomplicate their design. Stick to what you’re trying to say about your business and make it personable to you. People, in general, like to see personality and so show off that personality on your blog.
Perfect Your Pitches
Your pitch is important when it comes to getting more business. A cold pitch is usually something you’d do over email and when you have no specific contact within the organization that you’re reaching out to. Cold pitches can become something of value, so make sure these pitches are well thought out and written. Like it’s been mentioned already, tailor the email as best you can. Talk about why you’re emailing and what parts of the business you’re interested in. Make it known that you’ve done some research, and you’ve not just simply emailed with an introduction and your interest in collaborating. Businesses need a mutual benefit, so highlight what you can offer them in return for what you’re asking.
You may already have an existing relationship with a contact at the business, so don’t be afraid to reach back out to them and express interest in another product or content idea that you might have. The more you can do their job, in reaching out to bloggers and finding the right ones, the better.
Create More Tailored Content
Content is king on the internet, and as a blogger, you should be able to perfect a content schedule that works for you. Not everyone has the time or ability to get several posts up a week, but consistency is key. You want to be timing your content to upload at the same time, regardless of how many times you do so per week. Tailoring your content is also beneficial because if it’s content that your readers will enjoy, they’re going to read it! There’s so much data at your fingertips that you can use to re-style or re-focus your content to better suit the audience’s preferences. So think about their geographic location, their age, and what type of hobbies or interests that this software picks up in terms of data. Tailoring your content will certainly impress your audience more and who wouldn’t want to create more clickable content. It’s quality over quantity when it comes to your content.
Running a blogging business can be difficult because not everyone has that natural ability to become a one-man-band. There’s a lot that comes with a blogging business, and you only have so many hours in the day to do it. As your blog grows, though, financially, you’ll have more to play with and more opportunities to bring additional team members in. Use these tips to take your blog business to the next level and to really transform what may have at first been a hobby into an empire that makes you very successful.