Business, Marketing

4 Simple Solutions That Will Allow You To Increase Customer Numbers

Are you eager to ensure that you grow your list of customers and increase your audience? There are numerous ways to do this and a lot of business owners think that it’s going to require massive investment or a complex marketing campaign. The reality is that a few simple steps can lead to this effect. 

Utilising Data

You might avoid using data like the plague. After all, if you’re new to this idea it can seem quite complicated and it may be difficult to wrap your head around. However, once you understand the data governance framework and have the right set up, you’ll discover that this isn’t an issue at all. Within a couple of months or even weeks, you will be able to acquire the knowledge you need to gain the results you want from the exploration of data sources. 

Add A Signup Popup

It’s often assumed that customers hate pop-ups on websites. To an extent, this is true. However, it’s not the full story. The reality is that customers only hate pop-ups if they are irrelevant or annoying. If they are something that customers are interested in and can interact with, then they could be happy to see a popup and may even sign up for whatever you’re offering. The trick here to carefully consider both the CTA and what you’re selling. This should match the page where the pop-up appears and ideally be connected to that individual customer. This is another possibility that is accessible when you learn how to use data in the right way. 

Engagement 

You do need to make sure that you put the time and effort into online engagement. The big benefit of doing this is that you will be able to make sure that you come across less like a big machine and more as a company filled with people. You need to introduce the human or personal aspect to your business model. There are a variety of different ways to do this but the best is to simply start conversations and discussions on social media. Find out a little more about the clients that you’re trying to reach. 

A-B Testing 

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50 Split Testing Ideas (You Can Run Today!)

Finally, it’s understandable to assume that once you get customers to your site, the hard part is over. However, this isn’t the case, because then you need to ensure that they buy. There are a lot of small and large issues that can stop a customer from buying and committing to that final sale. The best way to approach this issue is through A-B testing. With A-B testing, you can run two versions of your site with small details changed. You will then be able to carefully craft the best site for converting customers and maximise your potential online. 

We hope this helps you understand some of the easiest ways to grow your numbers. Ideally, this has proven that you don’t need to spend a fortune to see success here. You just need to make sure that you are tackling the issue the right way. 

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