Marketing is an essential element for any business. Without a strong marketing strategy, it will likely be very hard to grow your business and keep it afloat. This is why it’s important that you try different marketing tactics to see which ones work best for your business. However, with so many new marketing trends constantly emerging, it’s hard to know where to start. If you’re looking for some new marketing tactics, but don’t have a lot of experience in marketing a business, here are a few suggestions to try:
Make Your Location More Noticeable
If your business has a physical location, one of the first things you can focus on is making it more noticeable. For many companies, it’s important that customers easily find your store, whether walking around nearby or passing in their cars. Making your location more visible will provide a better experience for those specifically looking for you while also helping you to increase foot traffic.
There are several ways you can make your business more noticeable. The easiest way to start is by installing some large signage near your business, alerting people of its location. This could be a large billboard, a sign on top of the building, or even some plastic letters on the outside wall. After that, you could try using different ornaments to raise awareness. For example, some businesses like you use those large, inflatable men with waving arms, or you could use some noticeable blinking lights. Explore a few options, then choose whichever works best for your location.
Build an Email Subscriber List
Next, a great way to start your digital marketing strategy is with an email subscriber list. This is a list of emails you collect from your audience, which you can then use to send promotional emails. Building an email list is relatively straightforward. You have a location on your website where users can submit their email addresses in exchange for something, like a discount on their first purchase. You can also have users opt-in to promotional emails when completing checkout.
Then, once you have an extensive enough list, you can send out emails based on what those customers may like. For example, you can send out a discount on a similar product they bought. You can also do things like sending out coupons on their birthday for a more personal touch. Many people check their emails daily, making this a perfect place to reach them with your marketing messages.
Contests are a great way to grow brand awareness and make your customers happy. Social media is an excellent tool, as it’s easy to hold a contest online. Here’s how it can work: you create a post on one of the social media platforms, alerting your followers to the contest. You tell them that to enter, all they need to do is reshare your post. Now you have many followers promoting your brand for you, all in exchange for a prize. If you pick a good enough glory, this can be a great way to grow your brand without having to do much work or spend a lot of money.
Give Away Branded Swag
Chances are, you have some branded swag somewhere near you. This is because branded swag is a standard marketing tool and has been for a long time. Businesses love giving out small, valuable items with their name and logo. For example, they might give out pens, USB sticks, mousepads, or bookmarks. Even if this item has nothing to do with the company, it still promotes your brand each time someone uses it and to anyone around them. If you’re hosting an event soon, consider giving out branded swag as an easy way to promote your business.
Automate Social Media Posts
Finally, look for a way to automate some of your social media posts. Running an effective social media campaign is an important marketing strategy; however, it can also be time-consuming. If you can schedule your posts ahead of time and automate others, this will significantly lower the amount of time you have to spend managing your campaigns. For example, you can set it up to automatically share your new blog posts each time you post one or schedule holiday/discount posts ahead of time.
Start Marketing Your Business Today
As you can see, marketing your business doesn’t necessarily require an advanced degree or years of marketing experience. You can implement many strategies that are easy to do and can return great results. Start with the suggestions above; then as you learn more about what marketing strategies work for your business, you can begin to implement more complex strategies.