Have you ever wondered why e-quizzes, both the good, the great, and the dumb, are so popular? Have you ever wondered why Starbucks has so many different ordering options? Have
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In a business world increasingly dominated by eCommerce, brick-and-mortar stores find that they have to compete more than ever just to stay afloat. In addition to adopting some online practices,
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The continual growth of online sales indicates that ecommerce is here to stay. In fact, ecommerce in the U.S. is set to have grown by up to 12 percent by
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There are many things that go into creating a successful product. Of course the product itself should be strong but a good product with a bad image will likely to
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It’s fair to say that in the competitive retail world, the last thing any savvy entrepreneur wants to do is turn customers away. In fact, you’re going to want to
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Every business under the sun is using social media as a central part of their marketing campaign, but most aren’t getting the full benefit. Sure, you can post regularly and
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When most of us think of brands, we think of logos and wordmarks: the golden arches of McDonald’s, for instance, or the iconic font of IBM. But brands aren’t just
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In the marketing-led 21st century business landscape where digital connectivity provides a level of scrutiny that no enterprise can hide from, branding is more important than ever. Many entrepreneurs start