The continual growth of online sales indicates that ecommerce is here to stay. In fact, ecommerce in the U.S. is set to have grown by up to 12 percent by the end of 2017.
That kind of annualized expansion shows the immense opportunity still in the ecommerce realm. This doesn’t mean, however, that starting an ecommerce store is easy. It still requires a good amount of work and vision to execute a successful ecommerce strategy. Here are some elements of a strong ecommerce brand.
Social Media Helps Strong Brands Get Even Better
It’s no secret that social media is one of the most-used marketing techniques of the modern era. And there’s good reason for this. Social media does two extremely important things to help online brands build a stronger customer base.
The first thing social media does is it strengthens the brand itself. People spend a lot of time on social media. It’s estimated they will spend up to five years of time on social media over the course of a lifetime. You need to harness that time and use it to your advantage.
Effective social media provides useful and engaging content for loyal customers, while also strengthening a brand by building its legitimacy. It’s important to keep tone and branding consistent across all social media channels—otherwise customers might get confused or turned off by your brand.
Social media is also one of the best ways for ecommerce brands to reach new customers through advertisement. Creating effective social media advertising campaigns helps online brands gain new customers for a relatively low cost.
Don’t Skimp on Design
Why should a consumer go with your brand when a competitor has a much more appealing aesthetic and store? The simple answer is that potential customers have no reason to go with your brand. It’s entirely your job to convince them that your product is a worthwhile purchase. Design is one of the best ways to instantly generate brand legitimacy.
Use a free logo creator to ensure your brand’s logo will entice new customers. Your logo will be one of the first things people see when they visit your ecommerce store. It will also be how customers will recognize your brand in other settings. Making a simple but memorable logo is a deceptively important factor in generating interest in your brand. A poor logo is something that can keep an otherwise solid ecommerce store from getting off the ground.
Site design is also a key feature to consider because of the impact it can have on your search engine ranking. If your site has too large of images or clunky plugins, you will have longer loading times, which can harm organic search results in Google. A strong ecommerce brand needs to make sure its store is well-designed and optimized for peak performance.
Keep Your Niche Tight
Ecommerce brands can tend to stray from their niche if they’re having trouble meeting sales expectations. Unfortunately, this can be the nail in the coffin for a lot of ecommerce stores. Instead of diversifying into a larger pool of products—convoluting your brand’s identity—you should work on identifying more products that fit into your current niche, or even make it less broad. Your brand isn’t going to be able to compete in the ecommerce space unless it serves a highly specific need or group of people. Identify this niche and stick to it.
Successful ecommerce brands run on the knowledge that they need to always be striving to stay ahead of their competitors. Implementing these ideas will help you create an ecommerce brand worthy of attention.