An eCommerce site is a fantastic way to sell products and services and get a business off the ground. After all, finding sponsorship and investment is difficult when the investors don’t get anything in return. With an eCommerce platform, the goods will sell and investors will want a piece of the action too.
But, it isn’t as simple as developing a site and putting products and services up for sale. Today, there are thousands of similar sites trying to hit the same goal as your good self. To stand out from the crowd, a killer strategy is essential.
Below is what you need to know.
Write It Down
As always, the first step is to come up with potential goals and targets. Only once you understand what you are trying to achieve can you attempt to make the dreams a reality. However, there is a fundamental step the majority of eCommerce developers forget: writing them down. Keeping them in your head is a sure-fire way to misremember goals or mix them up with others. Plus, it’s difficult to reference a plan when there isn’t a reference point. As soon as you finalise the targets, get them down on paper. Or, input the data into a computer and make a backup.
Think Like A Customer
Bosses have a different mentality to an ordinary consumer. Rather than buying, your attitude is about selling. Although they seem similar, there is a huge distinction. Therefore, it is essential to forget about being a manager or an owner and think like a customer. According to Issa Asad and various experts, the fundamental question is: how do they want the product delivering? As in, how should it be presented on the site and through advertising mediums? Also, don’t forget about popularity because human beings covet other people’s belongings.
Of course, you have to sell to a specific demographic for a marketing plan to be effective. Advertising to everyone and anyone is rule number one in the “how not to market” handbook. But, deciding which group is going to be the target is by no means the end of the line. Once you have them in your crosshairs, it’s vital to know what makes them tick. For example, where do they hang out? Younger shoppers are online based, whereas older generations like to hit the high street. A simple question is enough to pinpoint the areas where the plan will get the most traction.
A marketing strategy is pointless if the site is not up to scratch. Even if it works, word will spread and customers will bounce. The website needs to be on point 24 hours a day, 7 days a week for 365 days a year. A dedicated IT team is an excellent place to start to negate any bugs or glitches. But, it’s only a start. To ensure everything works correctly, try A/B testing. Not only will it help with maintenance, but it will give you an insight into the mind of the customer.
And, there you have it: a killer marketing strategy in four simple steps.