Branding, Business

Your Business’ Brand is Everything Your Customers See

When most of us think of brands, we think of logos and wordmarks: the golden arches of McDonald’s, for instance, or the iconic font of IBM. But brands aren’t just

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Marketing

Social Media Marketing Made Simple

It’s no secret that social media outlets like Facebook and Twitter have opened all sorts of incredible marketing possibilities to further promote any company’s brand and draw in new potential

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Business

What’s Next For Your Business?

In the early days of business, you’re so focused on the present that it’s tough to think about the future. Even when those early nerves and endless source of adrenaline

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Branding

The Biggest Obstacles To Brand Identity & How You Can Overcome Them

In the marketing-led 21st century business landscape where digital connectivity provides a level of scrutiny that no enterprise can hide from, branding is more important than ever. Many entrepreneurs start

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Marketing, Tips

Marketing As A Freelancer: Dos & Don’ts

Marketing yourself as a freelancer isn’t the easiest task in the world. You know it’s necessary, of course. You’re going to have to attract clients, so that means you need

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How to Use Social Media Effectively for Customer Service 

In order for customer service to remain accessible and convenient, businesses must stay up to date and look to move the meter on the technology front. That’s because technology, with

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Branding, Tips

Express Yourself: Putting Your best “You” Forward

It seems these days that everything is about being the best “you” you can be. Whether it’s your personal identity, or your business’s brand, appearances are important. Reality vs. Virtual

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Branding, Business, Marketing

Branding 101: Top Tips to Help SMEs Build an Effective Brand  

Good branding is vital. It’s a method of representing your company in a way that encourages customers, investors and competitors and helps them to perceive your business as something of

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