As a soon-to-be business owner, you have probably picked out your business name already. However, naming your business involves a lot more than giving it a catchy name. The name
5 Effective Channels to Market a New Product or Service
We live in completely new times, where launching a product or a service isn’t quite as simple as it was only a few years ago. It was once a matter
Here There Be Monsters! Online Agencies You Can’t Trust
Before we get started here’s a quick, useless piece of information. The phrase ‘here there be monsters’ originates from a time where there were parts of the world that had
Your Website Is Your Most Valuable Tool When It Comes To Effective Marketing
The perils of many small businesses usually revolve around the budget. Do you have enough to cover your overheads? Have you been paid the all-important invoices before the end of
The Link between Customer Psychology & Brand Recall
Part of being a great marketer is being able to understand why people think and act the way that they do. Just finding out what works by trial, error and
Marketing: The Central Myths & Misunderstandings
All business owners know that in order to continually grow the business, you need to focus on marketing. In all likelihood, a business will usually have a marketing team –
Want to Be a Great Business Leader? Make a Good First Impression
Making a great first impression will help you in many walks of life. Friendships, dating, artistry – and business is no exception. If you’re starting to run your own business,
Give Your Business More Character Today
It’s time to stop underestimating the importance of personality in your business. What really makes a company stand out from others is that it has character. It’s something that potential