Business

The Link between Customer Psychology & Brand Recall

Part of being a great marketer is being able to understand why people think and act the way that they do. Just finding out what works by trial, error and

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Business

Marketing: The Central Myths & Misunderstandings

All business owners know that in order to continually grow the business, you need to focus on marketing. In all likelihood, a business will usually have a marketing team –

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Business

Want to Be a Great Business Leader? Make a Good First Impression

Making a great first impression will help you in many walks of life. Friendships, dating, artistry – and business is no exception. If you’re starting to run your own business,

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Branding

Give Your Business More Character Today

It’s time to stop underestimating the importance of personality in your business. What really makes a company stand out from others is that it has character. It’s something that potential

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Branding

The Only Advice You Need To Maintain Your Brand Image

To achieve success in the business world, you have to look at your company as a brand. Viewing it as a brand will bring multiple benefits. For one, you give

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Branding

9 Ways To Make Your Customers Happy [Infographic]

You know what’s a lot of money? $83bn is a lot of money! And that’s just how much American business is losing each year due to bad customer service. If

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Branding, Fashion, Tech

These Leading Brands are Revolutionizing E-Commerce With VR

Like all new technology, virtual reality is changing the way marketers advertise and companies do business. From fashion designers to fast-food chains, these are the companies that are leading the

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Business, Entrepreneur, Startup

Trials And Tribulations Every New Business Owner Faces In Year One

A lot of people make the assumption that it’s easy to open a new business. After all, everyone seems to be doing it these days. You don’t need experience, you

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