People that point out that traditional marketing methods no longer work could not be further from the truth. Before those methods were the only option but now they are an
How To Make Every Interaction with Customers Special
Modern customers have higher and higher expectations of companies these days, and since there is so much competition out there in every area if they don’t have the experience that
3 Social Media Metrics That Actually Matter
Whether you’re a startup or an established company, a social media presence does wonders for marketing and sales. You may rely on a witty advertising team to run your Twitter
Four Ways To Get Smart With Your Marketing Plan
Creating a marketing plan for your small business is one of the most important tasks for any entrepreneur. Trying to reach new audiences, turn casual customers into loyal advocates, spread
The Potential Of ‘Social Media Snowballing’
It’s not hard to see that social media dictates a large part of the public’s access to marketing, promotion, filtering interests and endorsements. Social media shows us a perfected world,
Reducing Cart Abandonment
It can take a lot of time to move a customer through the ecommerce sales cycle. You need to attract a potential buyer. You need offer the right products. And,
Devil In The Detail: The Little Touches That Will Set Your Business Apart
What do you think the most successful marketing strategy for your small business is likely to be? You may think about direct mail – flyer drops, sponsorship of a local
The Elements of Successful Product Launch Marketing
Companies designing and developing their own products need to know how to effectively market them at launch. While making a splash on Facebook, Twitter, and Instagram is an important part